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5 Ways Your Business Should be Maximizing LinkedIn

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5 Ways Your Business Should Be Maximizing RIGHT NOW! @NealSchaffer


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If you’re overlooking LinkedIn, your business is ignoring the largest social network for professionals – and decision makers.


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Whether you’re seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right.


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Overhaul your LinkedIn presence! Use these 5 proven strategies to maximize your reach on LinkedIn.


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Overhaul your LinkedIn presence! Use these 5 proven strategies to maximize your reach on LinkedIn. PLUS get my free ebook at the end of this SlideShare!


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1 Makeover your profile


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Every activity you do on LinkedIn will generate a link back to your LinkedIn profile.


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Review your LinkedIn presence and make sure it shows you off in your best light.


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Refresh your LinkedIn photo – and make it professional, please!


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Update fields to showcase new skills and new accomplishments.


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Solicit Recommendations from past colleagues and clients who can praise the work you’ve done.


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2 Grow and groom your network


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Professionals at every level should have a broad network on LinkedIn.


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Your friends, colleagues, past coworkers, classmates, and professional association members make good network connections.


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As LinkedIn becomes more popular, there are more fake profiles. Evaluate any new connection for legitimacy.


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Create a LinkedIn connection policy that makes sense for your business objectives and stick to it.


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3 Add Skills and Endorsements


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If you’re using LinkedIn to grow your business, you’ll want to add Skills and Endorsements that reflect your skill set.


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Once you add Skills, you’ll find that LinkedIn Connections start to Endorse you for those skills.


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Having these additional votes of confidence will reflect positively on your business, so use LinkedIn Endorsements to your advantage.


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Consider Endorsing connections whose work you can vouch for.


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All it takes is a small social signal that can create a ripple effect of goodwill.


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4 Take Your Pulse


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Dive into Pulse to stay engaged and in the know in your industry. Use it as your personalized “Wall Street Journal” for your professional life.


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Connect with content creators in your niche, track trends, be the first to know about the latest news, and stay on the cutting edge when you track Pulse.


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Pulse also offers the option to see content by Publisher, Channels, and Influencers or top minds in our society.


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If you see something that interests you, it might also interest your network, so why not share it with them?


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5 Share


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Cultivate a habit of sharing content with your Connections to stay engaged, maintain ties, and promote both a personal and professional brand.


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Sharing can be as simple as…


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Sharing can be as simple as… • posting the latest business statistics • sharing a story that you found on Pulse • letting your network know about your latest professional achievements


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By taking a few minutes to share to a tidbit of news, and making it a consistent habit, you will truly maximize your reach on LinkedIn.


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Want MORE actionable tips on how to implement LinkedIn strategies for your business?


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Then get your FREE copy of “Maximizing LinkedIn for Business”!


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Then get your FREE copy of “Maximizing LinkedIn for Business”! Click to grab your FREE ebook!


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