'

How to Acquire your First 100 Customers: 10 Tactics to Use After You Launch

Понравилась презентация – покажи это...





Слайд 0

How to get your first 100 customers JUSTIN JACKSON


Слайд 1

@thuelmadsen @Kissmetrics #KissWebinar


Слайд 2

THUE MADSEN JUSTIN JACKSON Marketing Operations Manager, Kissmetrics Founder, MegaMaker @ThueLMadsen @mijustin Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a KISSmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. An experienced product marketer, Justin has also been the host two podcasts: Product People and Build & Launch. Currently, he’s passionate about helping makers earn an income from the things they create.


Слайд 3

@mijustin @Kissmetrics #KissWebinar


Слайд 4

WATCH WEBINAR RECORDING NOW


Слайд 5

FIRST: A story about Iron Maiden


Слайд 6

IRON MAIDEN: TOO CUTE FOR METAL They had an image problem. The band's manager, Rod Smallwood, described them as "big teddy bears."


Слайд 7

IRON MAIDEN’S NEW BRAND: EDDIE They found the solution: a mascot named Eddie the Head.


Слайд 8

EDDIE BECAME MAIDEN’S UNIQUE ADVANTAGE The band members themselves weren’t scary, but Eddie was. Seeing Eddie on a shirt was surprising: it jolted you.


Слайд 9

Why am I talking about this?


Слайд 10

Marketing has dependencies


Слайд 11

Marketing Product that people Audience Message that resonates Channels that work


Слайд 12


Слайд 13


Слайд 14


Слайд 15

Uniqueness is the gateway drug


Слайд 16

This is Iron Maiden’s website


Слайд 17

This is Iron Maiden’s website on Bootstrap


Слайд 18

3 WAYS TO GET YOUR PRODUCT NOTICED 1. Bake uniqueness into your product (Balsamiq) 2. Use your own personal uniqueness (Vaynerchuk) 3. Create unique branding (Rovio - Angry Birds)


Слайд 19

Tactics


Слайд 20

This is Iron Maiden’s website


Слайд 21

Getting more leads


Слайд 22

#1. RANK HIGHLY ON A LIST Most of the internet’s major properties are ranked lists: • Google • iTunes App Store • Reddit • Product Hunt • Quora threads


Слайд 23

USE QUORA


Слайд 24

USE QUORA


Слайд 25

PRODUCT HUNT SEARCH


Слайд 26

GOOGLE IMAGE SEARCH HACK <img src="band-websites.jpg" alt="Band website example" title="Example of a band website" />


Слайд 27

#2. CREATE A FREE TOOL THAT LEADS TO YOUR PRODUCT


Слайд 28

#2. CREATE A FREE TOOL THAT LEADS TO YOUR PRODUCT


Слайд 29

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Слайд 30

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Слайд 31

#3. WRITE A SURPRISING BLOG POST THAT GETS PEOPLE INTERESTED


Слайд 32

#4. GIVE AWAY AN EBOOK


Слайд 33

#4. GIVE AWAY AN EBOOK


Слайд 34

#5. ASK FOR REFERRALS Hi [name], It looks like you’ve been using [my product] for a couple of weeks now! Thank you, I’m glad to have you as a customer. You seem like you’re well connected in the [industry name] circles. Do you know anyone that could benefit from [my product]? If so, could introduce them to me?
 Cheers,
 [your name]


Слайд 35

#6. SHARE YOUR JOURNEY


Слайд 36

#6. SHARE YOUR JOURNEY


Слайд 37

#7. EMAIL PEOPLE YOU KNOW


Слайд 38

Guiding leads through the funnel


Слайд 39

#8. WRITE AN EMAIL COURSE


Слайд 40

#8. WRITE AN EMAIL COURSE


Слайд 41

#9. USE RETARGETING ADS


Слайд 42

Close the deal


Слайд 43

#10. FOLLOW-UP WITH YOUR LEADS


Слайд 44

#11. ASK FOR THEIR MONEY


Слайд 45

#11. ASK FOR THEIR MONEY


Слайд 46

#11. ASK FOR THEIR MONEY


Слайд 47

TWEET OF THE DAY Marketing isn’t about you, your app, or your features. It’s about the potential customer. What are their needs and wants? @NEILPATEL @Kissmetrics @mijustin #KissWebinar #YourHashtag


Слайд 48

Start Your Free Kissmetrics Trial LOG IN WITH GOOGLE


Слайд 49

Questions? THUE MADSEN JUSTIN JACKSON Marketing Operations Manager, Kissmetrics Founder, Nerd North @ThueLMadsen @mijustin tmadsen@kissmetrics.com justin@nerdnorth.com


Слайд 50


×

HTML:





Ссылка: