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7 Ways to Rock a Tech Conference

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TO ROCK A TECH CONFERENCE SEVEN ACTIONABLE WAYS


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“If you are curious how Web Summit 2015 was, this video gives a great feeling of it.” - MYia 
 TO ROCK A TECH CONFERENCE SEVEN ACTIONABLE WAYS “Awesome video summary of #websummit 
 highlights by our new friends at Floown!” - re:3D 



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THE BIG WHY!?!


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THE BIG WHY!?! Why visit a tech conference?


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also…


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • Garner great exposure


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • Garner great exposure Help you expand your network


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • • Garner great exposure Help you expand your network Let you build authority


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • • • Garner great exposure Help you expand your network Let you build authority Make you improve sales


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • • • • Garner great exposure Help you expand your network Let you build authority Make you improve sales Stimulate team bonding


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • • • • • Garner great exposure Help you expand your network Let you build authority Make you improve sales Stimulate team bonding Serve as a milestone


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THEY’RE COSTLY, TIME CONSUMING & SUCK UP RESOURCES But they also… • • • • • • Garner great exposure Help you expand your network Let you build authority Make you improve sales Stimulate team bonding Serve as a milestone R A ! N U F E


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DEFINE YOUR GOALS FIRST! If you’re going… MAKE SURE YOU:


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DEFINE YOUR GOALS FIRST! If you’re going… MAKE SURE YOU: • Decide what you want out of it


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DEFINE YOUR GOALS FIRST! If you’re going… MAKE SURE YOU: • • Decide what you want out of it Pick your A-Team


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DEFINE YOUR GOALS FIRST! If you’re going… MAKE SURE YOU: • • • Decide what you want out of it Pick your A-Team Research attendees


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DEFINE YOUR GOALS FIRST! If you’re going… MAKE SURE YOU: • • • • Decide what you want out of it Pick your A-Team Research attendees Prepare to use the next 
 7 WAYS to actually ROCK IT!


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1. REPORT, REPORT, REPORT


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People love to SHARE their EXPERIENCES Video is KING, photos are nice, but at the very least write something!


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People love to SHARE their EXPERIENCES Video is KING, photos are nice, but at the very least write something! What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook.


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People love to SHARE their EXPERIENCES Video is KING, photos are nice, but at the very least write something! What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook. Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory.


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People love to SHARE their EXPERIENCES Video is KING, photos are nice, but at the very least write something! What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook. Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory. PRO TIPS: • Invest in a de • Make sure ev eryone active their phone • Bring a laptop connect eve cent camera , hard disk an ry device • Write everyth in • Find UNCOP YR ly takes pict ures with 
 d enough cab g down while les to you experien ce IGHTED mus ic in advance it


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People love to SHARE their EXPERIENCES Video is KING, photos are nice, but at the very least write something! What we did? We made multiple videos during the day, released them the next morning, Tweeted constantly, sent a newsletter to our followers & investors and shared a lot on Facebook. Why? Fellow attendees, the organizers, and people interested in your company love to share those things. It can get you a lot of positive exposure. It's also nice for the homefront. They see what you're up to. And if anything… it's a nice memory. PRO TIPS: • Invest in a de • Make sure ev eryone active their phone • Bring a laptop connect eve cent camera , hard disk an ry device • Write everyth in • Find UNCOP YR ly takes pict ures with 
 d enough cab g down while les to you experien ce IGHTED mus ic in advance it


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2. AN ORIGINAL PHYSICAL PROP


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Make it relevant to your location Because you need a conversation starter that’s better than “Hi!”


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“Something that relates to 
 a lot of people” 
 “AND make it portable” Make it relevant to your location 
 Because you need a conversation starter that’s better than “Hi!” “Pick something that 
 potentially can put a smile 
 on someones face”


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“Something that relates to 
 a lot of people” 
 “AND make it portable” Make it relevant to your location 
 Because you need a conversation starter that’s better than “Hi!” “Pick something that 
 potentially can put a smile 
 on someones face” What we did? We brought coasters to the Web Summit in Dublin. It’s easy to guess why… Pubs galore in Dublin and there’s no better way to CONNECT with someone than during a nice drink in the pub.


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“Something that relates to 
 a lot of people” 
 “AND make it portable” Make it relevant to your location 
 Because you need a conversation starter that’s better than “Hi!” “Pick something that 
 potentially can put a smile 
 on someones face” What we did? We brought coasters to the Web Summit in Dublin. It’s easy to guess why… Pubs galore in Dublin and there’s no better way to CONNECT with someone than during a nice drink in the pub.


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3. ACT QUICKLY


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Seize the moment, any moment So make sure you are THERE to enjoy THE MOMENT


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Seize the moment, any moment So make sure you are THERE to enjoy THE MOMENT Account for little sleep ABR - ALWAYS BE READY Don’t think too much about it, it’s the speed that matters


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Seize the moment, any moment So make sure you are THERE to enjoy THE MOMENT Account for little sleep ABR - ALWAYS BE READY Don’t think too much about it, it’s the speed that matters What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.


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Seize the moment, any moment So make sure you are THERE to enjoy THE MOMENT Account for little sleep ABR - ALWAYS BE READY Don’t think too much about it, it’s the speed that matters What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.


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Seize the moment, any moment So make sure you are THERE to enjoy THE MOMENT Account for little sleep ABR - ALWAYS BE READY Don’t think too much about it, it’s the speed that matters What we did? While we were in Hong Kong to attend RISE Conf we posted a video of our experience on the SAME DAY… It was shared OFTEN… And during Web Summit we took a morning run with Stripe co-founder John Collison, and met Chris Froome.


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4. BRING A(-)TEAM


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Don’t be a loner You need a team to have your back


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Don’t be a loner You need a team to have your back Who’s there to distract your rivals when you want to talk to someone important? Who can hold the fort (booth) when you’re out there meeting, pitching and learning? Who’s able to report everything, while you can focus on the experience?


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Don’t be a loner You need a team to have your back Who’s there to distract your rivals when you want to talk to someone important? Who can hold the fort (booth) when you’re out there meeting, pitching and learning? Who’s able to report everything, while you can focus on the experience? What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge.


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Don’t be a loner You need a team to have your back Who’s there to distract your rivals when you want to talk to someone important? Who can hold the fort (booth) when you’re out there meeting, pitching and learning? Who’s able to report everything, while you can focus on the experience? What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge.


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Don’t be a loner You need a team to have your back Who’s there to distract your rivals when you want to talk to someone important? Who can hold the fort (booth) when you’re out there meeting, pitching and learning? Who’s able to report everything, while you can focus on the experience? What we did? We went both to RISE Conf in Hong Kong and Web Summit in Dublin with a team of five. All with diverse skills and knowledge. NU BO be ’ll ou :Y S le ab a to e nd tte ry ve r ty pa


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5. CONNECT, DON’T JUST PITCH


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Curiousness is all you really need


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Curiousness is all you really need It's tempting to start off with your pitch... you only get one chance RIGHT?


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Curiousness is all you really need It's tempting to start off with your pitch... you only get one chance RIGHT? WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship


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Curiousness is all you really need It's tempting to start off with your pitch... you only get one chance RIGHT? WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship They will remember the face behind the business card if it was likable. At least we do… Most probably who you’re speaking to is too busy to buy/register/invest at the spot anyway.


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Curiousness is all you really need It's tempting to start off with your pitch... you only get one chance RIGHT? WRONG! Start with a question, and make your goal not to sell/convince/manipulate, but to build a relationship They will remember the face behind the business card if it was likable. At least we do… Most probably who you’re speaking to is too busy to buy/register/invest at the spot anyway. If people feel you are genuinely interested in them, they'll give you all the space to pitch your ideas... And guess what... They might just LISTEN to what you have to say!


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6. MEET YOUR PEERS


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It’s truly great to Discover the friendly face behind the Laptop


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It’s truly great to Discover the friendly face behind the Laptop What we did? During Web Summit & RISE Conf we met a lot of the companies we partner with in person. It adds so much value when you can establish a relationship by having a real-life conversation.


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It’s truly great to Discover the friendly face behind the Laptop What we did? During Web Summit & RISE Conf we met a lot of the companies we partner with in person. It adds so much value when you can establish a relationship by having a real-life conversation.


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7. HAVE FUN!


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No,really! It's not always about the business. Fun works contagiously.


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No,really! It's not always about the business. Fun works contagiously. No one wants to talk to a depressed complainer with a bad attitude. It also makes you look successful! If they're having fun, they must be doing good… It’s a great team bonding experience. You’ll come back more motivated.


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No,really! It's not always about the business. Fun works contagiously. No one wants to talk to a depressed complainer with a bad attitude. It also makes you look successful! If they're having fun, they must be doing good… It’s a great team bonding experience. You’ll come back more motivated.


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No,really! It's not always about the business. Fun works contagiously. FUN, FUN, FUN! No one wants to talk to a depressed complainer with a bad attitude. It also makes you look successful! If they're having fun, they must be doing good… It’s a great team bonding experience. You’ll come back more motivated.


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FEEL FREE TO CONTACT US


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FINAL BONUS


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A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What makes you great!


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A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What makes you great! PITCHING your IDEAS a THOUSAND TIMES


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A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What makes you great! PITCHING your IDEAS a THOUSAND TIMES Seeing the different responses


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A huge reason to visit a tech conference is to get to know your own company. Your own USP’s. What makes you great! PITCHING your IDEAS a THOUSAND TIMES Seeing the different responses IT’S INVALUABLE!


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FOLLOW THE FLOOWN STORY @FLOOWNHQ x /FLOOWNTUBE x WWW


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“Seriously amazing stuff..”
 - Friend from the founder FOLLOW THE FLOOWN STORY @FLOOWNHQ x /FLOOWNTUBE x WWW


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“I love that company!”
 - The fourth employee “Seriously amazing stuff..”
 - Friend from the founder FOLLOW THE FLOOWN STORY @FLOOWNHQ x /FLOOWNTUBE x WWW


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“I love that company!”
 - The fourth employee “Seriously amazing stuff..”
 - Friend from the founder FOLLOW THE FLOOWN STORY @FLOOWNHQ x /FLOOWNTUBE x WWW “I follow them on Twitter, and it changed my life.”
 - Anonymous Floown Investor


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