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Can a gamified CRM really be fun to use? Gamification World Congress November 2015 – Pete Jenkins

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Can a gamified CRM really be fun to use? Gamification World Congress November 2015 – Pete Jenkins © GAMIFICATION+ LTD 2015 1


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Agenda © GAMIFICATION+ LTD 2015 2


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Pete’s current titles Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Organiser of Brighton Gamification Meetup Ambassador for Worthing & Adur Chamber of Commerce © GAMIFICATION+ LTD 2015 3


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CRM © GAMIFICATION+ LTD 2015 4


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Gamification 5


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Game mechanics © GAMIFICATION+ LTD 2015 7


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aesthetics © GAMIFICATION+ LTD 2015 8


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Customisable theme © GAMIFICATION+ LTD 2015 9


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Customisable dashboard © GAMIFICATION+ LTD 2015 10


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badges © GAMIFICATION+ LTD 2015 11


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levels © GAMIFICATION+ LTD 2015 12


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coins © GAMIFICATION+ LTD 2015 13


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Virtual goods © GAMIFICATION+ LTD 2015 14


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collections © GAMIFICATION+ LTD 2015 15


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incentives © GAMIFICATION+ LTD 2015 16


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leaderboard © GAMIFICATION+ LTD 2015 17


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Points & skills © GAMIFICATION+ LTD 2015 18


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Game dashboard © GAMIFICATION+ LTD 2015 19


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Social mechanics © GAMIFICATION+ LTD 2015 20


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Activity feed © GAMIFICATION+ LTD 2015 21


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What’s going on feed © GAMIFICATION+ LTD 2015 22


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conversations © GAMIFICATION+ LTD 2015 23


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missions © GAMIFICATION+ LTD 2015 24


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Don’t panic © GAMIFICATION+ LTD 2015 25


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statistics © GAMIFICATION+ LTD 2015 26


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Top 10 users © GAMIFICATION+ LTD 2015 27


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Top user © GAMIFICATION+ LTD 2015 28


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Lead by example © GAMIFICATION+ LTD 2015 29


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Badges © GAMIFICATION+ LTD 2015 30


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Coins © GAMIFICATION+ LTD 2015 31


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Where next? © GAMIFICATION+ LTD 2015 32


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Thank you pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins © GAMIFICATION+ LTD 2015 33 CRM.me free trial at http://crm.me/sign-up/


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