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How to Disrupt Your Industry

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MOONSHOT THINKING How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. @BLUELOBSTERCO


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DO YOU REMEMBER?


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1960S 1960S


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BIG IDEAS!


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WE CHOOSE TO GO TO THE MOON!


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RADICAL!


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DARE TO DO!


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MADE IT!


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“ The biggest benefit of Apollo was the inspiration it gave to a growing generation to get into science and aerospace. Buzz Aldrin, Astronaut


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BUT…


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“ After Apollo 17, America stopped looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary. Eugene Cernan, Astronaut


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WHAT’S THE POINT?


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NOT ONLY DID WE BECOME LESS AMBITIOUS IN SPACE.


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WE ALSO BECAME LESS AMBITIOUS IN BUSINESS.


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2015


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SMALL IDEAS!


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“ We wanted flying cars, instead we got 140 characters. Peter Thiel


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INCREMENTAL!


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“ A ten per cent improvement means that you're doing the same thing as everybody else. Larry Page


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LOW RISK!


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“ Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition. Larry Page


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THE SOLUTION


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MOONSHOT THINKING!


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Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement. MOONSHOT THINKING


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BIG IDEAS!


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Moonshot Thinking at Google X They take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people. Huge Problem Radical Solution Breakthrough Technology


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“ If you’re not doing some things that are crazy, then you’re doing the wrong things. Larry Page


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GOOGLE X MOONSHOT EXAMPLES


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PROJECT SELF-DRIVING CAR Technology for driverless cars


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PROJECT LOON Balloon powered internet for everyone


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PROJECT WING Rapidly deliver products using flying vehicles


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“ It’s often easier to make something 10 times better than it is to make it 10 percent better. Astro Teller, Google X


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OTHER COMPANIES


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NETFLIX Disrupts streaming


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AIRBNB Disrupts hotels


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TESLA POWERWALL Disrupts energy storage


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Cool! But I am not Google X!


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How to apply Moonshot Thinking to your company


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@PeterDiamandis 5 STEPS inspired by Peter Diamandis @PeterDiamandis


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“ Your biggest problems are your biggest opportunities. Peter Diamandis, X Prize


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1 Hire some 20-somethings to do some digging


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The first step is to create a Strike Force of young people. Why young people? They are smart, hard working, and naive. All the qualities you want in someone who trying to reinvent a system. They have no preconceived notions about the way the world is supposed to work. This gives them the ability to question everything.


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THE STRIKE FORCE


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So where do you find your strike force? They may already work for you, or they might be graduates, or a group of local entrepreneurs. Look for passion and curiosity. Form teams of three to five people with a background in science and engineering.


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2 Question everything and everyone


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Give the Strike Force 4-6 weeks to walk around your company and examine everything. Let them to talk to all employees, clients, suppliers, and so on. Everybody.


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Have them document the major challenges your company is having: What is unduly hard to accomplish? Where are we missing quality? Where are we behind the competition? What are our clients' biggest complaints?


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3 Generate Ideas. No limitations!


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Challenge them to think about how the biggest challenges could be solved. Make sure to emphasize that they have NO LIMITATIONS as to the ideas they can come up with. This is critical.


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“ Good ideas are always crazy until they’re not. Larry Page


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4 Catalogue, prioritize and select


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Ask the Strike Force to compile their findings, and write up their top 10 20 recommendations. Rate them with regard to: Financial impact Competitive impact Ease of implementation (time and $)


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5 Fund the best ideas and best teams


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Fund the best ideas and the best teams to develop the solution either internal to your business, or as outside entrepreneurial endeavors. Either way, you win.


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SUMMARIZE


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@PeterDiamandis 5 STEPS inspired by Peter Diamandis @PeterDiamandis


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Hire Young Team Question
 Everything Generate
 Ideas Catalogue & Select Fund Best Ideas


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“ Lots of people dream big and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio of something to nothing is infinite. So just do something. Peter Diamandis


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READY?


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NOW TAKE OFF


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ENJOY THE RIDE!


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CELEBRATE THE WIN!


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“ We choose to go to the moon in this decade. Not because it’s easy, but because it’s hard. John F. Kennedy


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“ I have a very simple metric I use: Are you working on something that can change the world? Yes or no? The answer for 99.9999 percent of people is no. I think we need to be training people on how to change the world. Larry Page


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In honor of Apollo 11. One giant leap for mankind.


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MOONSHOT RESOURCES


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www.PeterDiamandis.com www.PeterDiamandis.com


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www.solveforx.com


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www.singularityu.org


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MOONSHOT THINKING How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. @BLUELOBSTERCO


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Only 1 in 2 million lobsters is blue. Are you? Stand out, get noticed, connect. www.bluelobster.co hello@bluelobster.co


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