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21 Ways for Innovation

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21 ways for innovation
 outline & examples crossindustryinnovation.com/21ways


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21 ways 
 cross-industry 
 inspiration Smart uses for 21 ways sets 21 ways to strategise and innovate is a set of critical questions, checklists and examples from all over the world to help you innovate. 21 ways sets provides innovation inspiration for: More effective marketing, sales increase, smart product placement, better customer retention, supply chain optimisation, smart cost reduction, generate more customer engagement, business planning, moving from products to solutions, better design, pricing models, smarter routing, employee motivation, … 21 ways sets provide cross-industry inspiration for: product and service ideas, product development, process and service innovations, government innovations, business model innovation, new business development and defining strategic directions. Get your own 21 ways set 21 ways sets are custom made based on the question formulated by the client. 
 
 Based on a client’s question, we extract important trends, successful innovations, principles or evolutions. The list of 21 principles changes per question. 21 ways sets are useful in individual or group brainstorms, in new business development and strategy sessions. Combining the input with an interactive engaging presentation and/or workshop clearly helps to come up with new connections, great ideas and enriched concepts.
 Starting with the research question, Marc Heleven comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation. 
 
 
 Please contact us for a custom 21 ways set for your innovation challenge!
 21 ways sets are created by Marc Heleven and presented by Ramon Vullings. 
 www.crossindustryinnovation.com/21ways


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Examples of client questions for 21 ways crossindustryinnovation.com/21ways


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EXAMPLE CLIENT INDUSTRY 1 — Energy I N N O V AT I O N Q U E S T I O N Find 21 ways for better 
 risk/cost equation in operations 
 and maintenance. Principle Cross-industry inspiration Investigate unique approach of Multi skilled Submarine crew has to be able to operate, 
 maintain and repair every system on board. S.B. SUBMARINE SYSTEMS Standardisation One machine with +500 attachments, also an advanced fleet management model. JCB LOADERS Low cost Radical maintenance improvements and innovations of low cost airlines. … … RYANAIR …


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EXAMPLE CLIENT INDUSTRY 2 — Pharma Principle Cross-industry inspiration Customer focus Routing and close relation between design and packaging. Ikea virtual assistant. Spinoffs Remarkable examples of spinoffs 
 providing benefits for everyone. Crowd sourcing TomTom crowdsourcing and 
 real time customer information. … … I N N O V AT I O N Q U E S T I O N Find 21 ways to place the patient 
 at the centre of our business. Investigate unique approach of IKEA NASA TOMTOM …


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EXAMPLE CLIENT INDUSTRY 3 — Travel I N N O V AT I O N Q U E S T I O N Find 21 ways for inspiration for the
 design of a new airport pier / terminal. Principle Cross-industry inspiration Investigate unique approach of Themed Thematisation and building bridges between cultures. Crowd management. Modular The future-proof modular airport 
 that never stops changing. LEGO Experience Applying the 7 secret ingredients 
 for a perfect cruise experience. ROYAL CARIBBEAN INTERNATIONAL … … TOMORROWLAND …


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EXAMPLE CLIENT INDUSTRY 4 — Government I N N O V AT I O N Q U E S T I O N Find 21 ways 21 ways to innovate 
 the tax and customs administration Principle Cross-industry inspiration Investigate unique approach of User Driven How to get a clear view of your total financial life. User driven design. Make it fun The fun theory: changing behaviour by 
 adding some fun or positive rewards. VOLKSWAGEN Big data 1-Click, Cloud drive, The SLAM model
 (Scan, Label, Apply, Manifest) AMAZON … … MINT …


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EXAMPLE CLIENT INDUSTRY 5 — Food Principle Cross-industry inspiration Exclusivity International branding, packaging and 
 export of rare products to Japan. Retail future Learning from Tesco Innovation lab 
 and future of retail. Cradle to cradle. Co-branding Co-branding and crowdsourcing flavors. … … I N N O V AT I O N Q U E S T I O N Find 21 ways on how to sell
 more Dutch Paprikas Investigate unique approach of DIAMOND TRADE TESCO LAYS …


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21 
 innovation principles
 XA E LE MP crossindustryinnovation.com/21ways


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 Visit crossindustryinnovation.com to get professional support, to download your own card set and see more examples of 21 ways sets.


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21 innovation principles 1. 2. 3. 4. 5. 6. Low cost Shortcuts Self solutions … … … … 21. … XA E PLE M


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PRINCIPLE 1 Learn from
 low cost airlines XA E PLE M


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XA E PLE M


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1 Low cost airlines Ryanair Add, Subtract and Differentiate Check the source for more info: www.destination-innovation.com/articles/?p=802 XA E PLE M


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1 Low cost airlines Ryanair Check the source for more info: www.destination-innovation.com/articles/?p=802 A EX PLE M


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1 Low cost airlines Ryanair Check the source for more info: www.destination-innovation.com/articles/?p=802 XA E PLE M


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1 Low cost airlines XA E PLE M


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PRINCIPLE 2 Shortcuts XA E PLE M


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XA E PLE M


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2 Free relocation Shortcuts Add, Subtract and Differentiate Check the source for more info: https://www.transfercar.co.nz XA E PLE M


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2 Shortcuts No intermediaries XA E PLE M


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2 Shortcuts 3D Printing of Repair Parts PLE M XA Check the source for more info: http://www.forbes.com/sites/rakeshsharma/2014/01/15/1255/ E


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PRINCIPLE 3 Self Solutions XA E PLE M


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XA E PLE M


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3 Self Solutions More self solutions Check the source for more info: http://www.moreinspiration.com/search XA E PLE M


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3 Self Solutions More self solutions Check the source for more info: http://www.moreinspiration.com/search XA E PLE M


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3 Self Solutions Self walking art installation Check the source for more info: http://www.strandbeest.com/ XA E PLE M


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PRINCIPLE 4 … XA E PLE M


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Cross-industry transfer map Cross-industry Cross-industry
 transfer map TOOL Steps 1. 2. eps Think of an inspiring organisation and write down the name (or draw the logo). List the key properties of WHAT they do and HOW they do it (write on Post-its). transfer map 3. Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” Think of an inspiring organisation and write down the name (or draw the logo). Inspiring company, organisation: List the key properties of WHAT they do and HOW they do it (write on Post-its). Our situation: TOOL Select certain practices (Post-its) and transfer them to your situation, ask yourself: Cross-industry transfer map “How can we apply these insights?” Steps
 Inspiring company, organisation: 1. Think of an inspiring organisation and write down the name 
 (or draw the logo). 
 WHAT CAN WE LEARN FROM 2. List the key properties of WHAT they do and HOW they do it
 THIS ORGANISATION? (write on Post-its). 
 3. Select certain practices (Post-its) and transfer them to your situation, 
 Steps ask yourself:“How can we apply these insights?” 1. Think of an inspiring organisation and write down the name (or draw the logo). Our situation: HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? WHAT CAN WE LEARN FROM THIS ORGANISATION? 2. 3. HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? List the key properties of WHAT they do and HOW they do it (write on Post-its). Select certain practices (Post-its) and transfer them to your situation, ask yourself: “How can we apply these insights?” Inspiring company, organisation: ustry 1. Concept ap Our situation: 2. Combine 3. Create WHAT CAN WE LEARN FROM THIS ORGANISATION? ncept nd write down the name (or draw the logo). HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? 2. Combine 3. Create ey do and HOW they do it (write on Post-its). d transfer them to your situation, ask yourself: ” g company, organisation: 1. Concept CAN WE LEARN FROM S ORGANISATION? Our situation: 2. Combine HOW CAN WE APPLY THESE LESSONS TO OUR SITUATION? 3. Create crossindustryinnovation.com


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If you like this,
 you’ll love our book! crossindustryinnovation.com


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21 ways 
 cross-industry 
 inspiration Smart uses for 21 ways sets 21 ways to strategise and innovate is a set of critical questions, checklists and examples from all over the world to help you innovate. 21 ways sets provides innovation inspiration for: More effective marketing, sales increase, smart product placement, better customer retention, supply chain optimisation, smart cost reduction, generate more customer engagement, business planning, moving from products to solutions, better design, pricing models, smarter routing, employee motivation, … 21 ways sets provide cross-industry inspiration for: product and service ideas, product development, process and service innovations, government innovations, business model innovation, new business development and defining strategic directions. Get your own 21 ways set 21 ways sets are custom made based on the question formulated by the client. 
 
 Based on a client’s question, we extract important trends, successful innovations, principles or evolutions. The list of 21 principles changes per question. 21 ways sets are useful in individual or group brainstorms, in new business development and strategy sessions. Combining the input with an interactive engaging presentation and/or workshop clearly helps to come up with new connections, great ideas and enriched concepts.
 Starting with the research question, Marc Heleven comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation. 
 
 
 Please contact us for a custom 21 ways set for your innovation challenge!
 21 ways sets are created by Marc Heleven and presented by Ramon Vullings. 
 www.crossindustryinnovation.com/21ways


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