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What you can learn from FOOTBALL about BUSINESS MODELs

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What you can learn from FOOTBALL about BUSINESS MODELs photo by Marina del Castell / CC BY 2.0


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Business Models are complex but distinguish winning from losing companies and hence are quite important for your business by Bernhard Doll @OrangeHills


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let’s talk about football first something even guys like me understand


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“Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans win.“ Gary Lineker (1990) 1 3 2 5 4 10 6 8 7 11 9 football is also highly complex


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Define your strategy! photo by Awaya Legends / CC BY 2.0


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Winning the game! by: tiki-taka, short passing and movement, working the ball through various channels, maintaining possession. controlling the game overall strategy for the match


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Consider ext. factors! photo by Awaya Legends / CC BY 2.0


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There is an opponent! Your opponent, weather, supporters, streaker, etc. are external factors that can strongly impact the game! 1 3 2 5 4 10 6 8 7 11 9


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Choose a pattern! photo by Awaya Legends / CC BY 2.0


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A formation is the basic pattern of your team composition this pattern serves as a vehicle for applying your strategy on the pitch 4-4-2 diamond model


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Define your lineup! photo by Awaya Legends / CC BY 2.0


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11 variables on the pitch, which are highly interdependent! don’t chose an outstanding winger who is good at crossing, if you picked tiki-taka as strategy and fielded Messi, Iniesta & Xavi as forwards accordingly X


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Preset tactics! photo by Awaya Legends / CC BY 2.0


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Be adaptive! In order to react to certain situations during the match, a basic formation such as 4-4-2 can be exploited in different ways: forechecking, pressing, switching positions, midfielders pushing up, etc. 1 3 2 5 4 10 6 8 7 11 9 1 3 2 5 4 10 6 8 7 11 9


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Easy, isn’t it?! photo by Hakan Dahlstrom / CC BY 2.0


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back to business models


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choose your strategy a business model is related to strategy, but NOT the same a company's business model is a part of its business' overall strategy: it is the nuts and bolts behind how the company plans to achieve its goals so keep your strategy in mind when designing your business model and align the two


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consider ext. factors! what trends affect your industry? how do competitors act? what’s on the governments agenda? how is the overall economy performing? what technological trends emerge? … who or what else affects your business model?


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choose a pattern a pattern defines the basic logic of how the building blocks of your business model play together every business model should have a significant pattern St. Gallen identified 55 of such patterns: http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdf patterns can serve as inspiration when you design your own business model


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define your lineup! based on your pattern and aligned towards your strategy, you need to think through every single dimension of a business model these dimensions are highly-interrelated and have to be purposefully interwoven in synergetic way (e.g. don’t offer a premium product to a customer segment with a low willingness to pay)


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preset tactics keep your business model flexible adapt your business model when the circumstances change have a plan regarding how to react to predictable events (e.g. reactions of your competitors, new legal situations, etc.)


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@wikipedia.org; sxc.hu business models work like football


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got it?! watch a game and get inspired photo by Chrystian Cruz / CC BY 2.0


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