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LinkedIn Tips and Tricks

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PERSONAL BRANDING BRAND YOU! (c) Joe Barnes, www.Digital3000.net


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Your Brand “Your brand is what people say about you when you’re not in the room.” Jeff Bezos


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World’s largest professional network on the Internet. More than 259 million members. Over 200 countries/territories. Over 30 million students and recent college graduates.


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37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit 10,000+ New members LinkedIn Stats - in the next 90 minutes


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Who is on LinkedIn?


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Who needs an updated profile on LinkedIn?


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You Can’t Leverage Yourself If You Don’t Know How To Use The Tools (c) Joe Barnes, www.Digital3000.net


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Do Recruiters Use LinkedIn To Find Candidates? YES!


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Lesson #1


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Recommend or Apply? A recommendation about you to a recruiter or a LinkedIn contact is far more valuable than applying for a job directly! (c) Joe Barnes, www.Digital3000.net


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Lesson #2


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Use A Good Picture and Strong Title (c) Joe Barnes, www.Digital3000.net


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Lesson 3


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Have a Headline That GRABS the Attention of Recruiters: Example: “Experienced marketing specialist who never misses a deadline.” (c) Joe Barnes, www.Digital3000.net


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Lesson #4


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Use Key Words Marketing Specialist? Say that several times in your profile. Social media expert? Say that several times in your profile. (c) Joe Barnes, www.Digital3000.net


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Lesson #5


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Brand Story


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Lesson #6


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How Can I Help You? Get a custom URL. Source: http://www.prdaily.com/Main/Articles/12_LinkedIn_secrets_to_supercharge_your_social_net_11246.aspx#


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Lesson #7


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List Accomplishments Not Responsibilities (c) Joe Barnes, www.Digital3000.net


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Lesson #8


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Connect With Recruiters Connect to as many recruiters as possible. . Having recruiters in your network increases your chances of popping up on searches http://careerenlightenment.com/3-secrets-to-getting-recruiters-to-find-you-on-linkedin


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Lesson #9


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Get Endorsements


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Lesson #10


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Give Before You Receive LinkedIn is a business network. Recommend the work of people you respect. They will likely return the favor. http://socialmediatoday.com/ralphkooi/322044/10-linkedin-traffic-secrets-exposed


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Lesson #11


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Join Many LinkedIn Groups Expand Your Network of Contacts. Become Known as a Thought Leader and Draw Attention to Yourself. Ask Members for Introductions to Recruiters and Business Contacts. Start Conversations and Discussions! 33 http://theundercoverrecruiter.com/linkedin-profile-tips/ (c) Joe Barnes, www.Digital3000.net


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Lesson #12


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Post Videos and Presentations Share! Video grabs the attention of people. Presentations that are interesting and relevant will be used and remembered. (c) Joe Barnes, www.Digital3000.net


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Lesson #13


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DO NOT INCLUDE….. Typos Grammatical Errors School email address Acronyms (Member of DHMY) (c) Joe Barnes, www.Digital3000.net


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Lesson #14


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New Connections! Acknowledge each new connection. . Thank your new connections for making the effort to reach out. http://www.jeffkorhan.com/2011/10/3-invaluable-linkedin-tips.html#en


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Lesson #15


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Pictures Not To Use…. Party Picture Selfie No picture Black and White Boring Crazy! Sexy (c) Joe Barnes, www.Digital3000.net


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Lesson #16


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Post Relevant Information! LinkedIn is not Facebook. Status updates should share good resources that are helpful to busy executives. http://news.citrixonline.com/wp-content/uploads/2013/03/Jill-Konrath-GoToMeeting-LinkedIn-Sales-Secrets-Revealed-.pdf


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Lesson #17


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Stand out by adding rich, visual work to your profile ©2013 LinkedIn Corporation. All Rights Reserved


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Lesson #18


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Summarize Your Strengths! Summarize your strengths, not your work history. . Focus where you want to be rather than where you’ve already been. http://mylifescoop.com/2012/10/12/the-9-secrets-of-a-stand-out-linkedin-profile/


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Lesson #19


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Export Your Connections! http://www.slideshare.net/JakeAtwood1/secret-linkedintactics


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Lesson #20


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Newsle: News About Your Contacts http://newsle.com/


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Lesson #21


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Lesson #22


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Use LinkedIn Help! Visit and use the LinkedIn Help Center View the helpful webinars with advice about job searches http://help.linkedin.com/app/home/ http://learn.linkedin.com/jobseeker/


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