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Personal Branding for the Young Entrepreneur or Professional
Personal Branding for the Young Entrepreneur or Professional …or, how to become the world’s leading expert on protecting urban infrastructures from terrorist attacks…in only three weeks! - by Mark Zmarzly
Lord Help Us All!
“The basic issue in marketing is creating a category (i.e. a given type of product or service) you can be first in. It's the law of leadership. It's better to be first than it is to be better.” -- Al Ries & Jack Trout What Does this Prove?
Me looking 60 Minutes into the Future & Seeing that You Really Enjoyed Yourself.
Our Goal Today:
© Hip Pocket 2014 Current & future Launching first client – ubt.com. Mortgage, Auto, and Retirement comparisons are available now. Launching next group of clients immediately. Facebook application planned for fall of 2014. Second generation in late 2014. A Word from My Lawyer I didn’t originally set out to brand myself as a bank consultant. A lot of what I learned has come from books, others, & test and learn…but it has worked for me. Don’t sue me! Seriously. Please.
What is Personal Branding? Why is it Necessary? My Story Key Areas of Branding Q&A Today’s Road Map
What is Personal Branding?
Personal Branding? Say What??
“It’s the process by which you differentiate yourself from others.” “Involves bringing your unique value proposition to life online and in person.” -- Dan Schawbel in 2009 - Me 2.0. What is Personal Branding?
“It’s kicking ass and taking names…in a good way!” -- Me, right now, from up here in the front of the room. What is Personal Branding?
What is the goal? To be recognized as an expert in your field, establish credibility, advance your career, and build self confidence. For others to be drawn in by you so they will want to invest in you: job, opportunity, capital, attention, or time. My take: Essentially, to become super cool.
© Hip Pocket 2014 Why is it necessary? Career paths aren’t linear anymore. You need to create more ownership over your success and image >>>> your employer isn’t responsible. Your brand stays with you! If you wait to be chosen, you will likely be waiting a long, long time.
English Major Turned Entrepreneur BA & MA in Creative Writing “Proofer” (WTF?)>Copywriter>Creative Manger>AE>Sales/Speaker>Entrepreneur CEO/Founder of 39% of good branding is showing up! Another 40% is saying “yes” The last 41% is working your ass off! Only 2% is being good a math
Contribute: don’t wait…you have to do something. Intelligent Insight: know yourself, know your industry, look for an area you can own! Marketing: Letting others know about the items above! Achieve Liftoff (Tipping Point) – from push to pull. Give Back to Others: listen, look for, and create ways to assist others. Give, Give, Give! My 5 Key Areas of Personal Branding
“Almost every case of serendipity and opportunity involves someone doing something!” -- Reid Hoffman, LinkedIn Founder Step 1: Contribute
“If branding is how you differentiate, then you need to do something at work to start the ball rolling. How’s that sandwich?” -- Me, again. Still up here in the front of the room…sandwichless & hungry. Step 1: Contribute
Make Music & Sequins Will Come
Can you go broad? Maybe. Can you go deep? Definitely! Look at the intersection of 2 areas. Look for emerging trends. Be a student of your industry! Once you find an insight, own it! Step 2: Find an Intelligent Insight!
Go Deep, Not Broad
Intersection of Two Areas
Look for Emerging Trends
Mind Map: Your industry. Your position. Your passions. Emerging trends? Read, read, read. Step 2: Take Home Exercise
Step 2: Take Home Exercise Me in 2009: Bank Marketing Creative Manager New Ideas/Creativity Social Media Twitter was new within my industry: @Bank Marketing www.ihelpbanks.com I need to do this again!
Current & future Launching first client – ubt.com. Mortgage, Auto, and Retirement comparisons are available now. Launching next group of clients immediately. Facebook application planned for fall of 2014. Second generation in late 2014. Step 3: Authentic Marketing There is only one you!
Build an online presence now: Vanity URL (or about.me) – YES! LinkedIn Profile – HELL YES! Robust LinkedIn Profile – 3x YES! Blog – Can you write well? If yes, then yes. If no, then no. Twitter, Instagram, etc – it depends. Your online presence lives 24/7! Step 3: Authentic Marketing
There are still 4 Ps: Product: You. Need a bit of swagger. Place: it’s not where you work, but where you meet and engage people. Online & in person. Price: your total net value to others. Net Value: your position + positioning + connections + skills + ability to help. Promotion: getting noticed. Step 3: Authentic Marketing
Step 3: Authentic Marketing You © Sebastien Millon
At some point, you become the expert. This is branding nirvana! The point when you go from mainly push marketing to pull marketing. Perception becomes reality. Most people won’t go this far. If you do, congratulations to you…you astronaut, you! Step 4: Achieve Liftoff
…after liftoff: People will begin to seek you (good and bad). At this point you are in the role of expert so inquires are for advice or paid opportunities. That’s passive so look for ways to be active! Step 5: Give, Give, & Give More
This isn’t about a Job, it’s about Creating Opportunities for You & Your Network!
Mark Zmarzly firstname.lastname@example.org 402.802.1005 @BankMarketing https://www.linkedin.com/in/markzmarzly Q&A Time & Let’s Connect