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How to Use LinkedIn to Build Your Career APEX Workshop June 2014

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How to Use LinkedIn to Build Your Career APEX Workshop June 2014


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Nice to meet you! @cheesycons


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Meet LinkedIn Over 300 million global professionals 3 million+ company profiles Executives from every Fortune 500 company 66% outside the U.S. 200+ countries


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Connect the world’s professionals to make them more productive and successful Our mission


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For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform


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“I found 8 career-building opportunities on LinkedIn!”


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Agenda Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job Stay top-of-mind: Increase your visibility


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Get Noticed


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70% of employers have rejected a job candidate because of information they found about that person online


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85% of employers say that a positive online reputation influences their hiring decisions


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Keep your LinkedIn Profile updated


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Tip 1: Develop a strong, keyword-aware headline Client-focused, Big Idea Salesperson Recent Ohio State Honors Grad and Publishing Intern IT Project Manager Seeking New Opportunity Senior Public Relations and Internal Communications Executive


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Tip 2: Get strong recommendations from managers


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DO take advantage of LinkedIn profile feature additions


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Tip 3: Add sections to enhance your profile


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Tip 4: Feature your volunteer work


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Tip 5: Display your best work www.linkedin.com/portfolio


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Add and display media on your profile with a click


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DO consistently drive people to your LinkedIn profile


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Tip 6: Tie LinkedIn to your other efforts


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Tie LinkedIn to your other efforts


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Get Connected


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70% of jobs are found through networking


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Connect with people you admire


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Step 1: Reach out to everyone you know


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Step 2: Upload your email address book of contacts


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Step 3: Maximize group affiliations


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How to get involved in groups Explore the Manager’s Choice panel Check the Jobs tab for open positions Use the Search tab to find topics of interest


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Find the best groups for you


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Step 3: Reach out to new connections


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Use the “People You May Know” feature


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Find new contacts with Advanced People Search


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Sort by groups, mutual connections, schools and more


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Write individualized connection requests


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Leverage “Who’s Viewed Your Profile”


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Who’s Viewed Your Profile Kelly Brighton Jamie Klinger Chris McMillian


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Recruiters Peers in your field Leaders in your field Friends and coworkers Contacts from your past Reach out to someone who viewed your profile


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Reaching out to a recruiter


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Reaching out to a leader


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Respond to InMails even when you’re not looking


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Get Opportunities


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Pursue multiple opportunities


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Step 1: Search and apply for jobs on LinkedIn


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Step 2: Use Advanced Job Search to narrow results


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Research potential coworkers before making a big career decision


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Step 3: Use LinkedIn for company research


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Use Company Pages to research companies you love


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Follow companies to get updates and see connections


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Apply on the go with the LinkedIn App Download the free LinkedIn app from your phone’s app store


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Stay top-of-mind: Increase your visibility


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Your friends’ friends Your friends Your friends’ friends’ friends


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Visibility strategy Show up on people’s feeds with timely, relevant status updates Do “small goods” Turn LinkedIn group participation into one-on-one networking relationships


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Show up: Update your status at least 3x/week Heading to the APEX social media event tonight. Will I see you there?


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Find content to share on LinkedIn


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Do “small goods”


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Turn LinkedIn groups into networking relationships


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Reply privately to discussions Steve Capcerich


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Craft an engaging, personalized message Steve Capcerich RE: Great List of Resources for Job Seekers Steve, Thanks for posting this link – lots of great reads here! I noticed in your LinkedIn profile that we both have a background in small business accounting. Perhaps we can help each other in the job hunt. May I send you a connection request and keep in touch?


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Summary Get Noticed: Enhance your online image Get Connected: Leverage and grow your network Get Opportunities: Find and land your dream job Stay top-of-mind: Increase your visibility


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Job Seeker Premium premium.linkedin.com/jobsearch/ Become a featured Applicant Get insights into your applications Network in an exclusive group Add a badge to your profile Use InMails to contact decision makers Access salary data


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“I found 8 career-building opportunities on LinkedIn!”


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Questions


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