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ZAPPOS.COM

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ZAPPOS.COM DELIVERING HAPPINESS DOWNTOWN PROJECT


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc.


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc.


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion


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A BIT ABOUT ME (TONY) 1994-1995: Pizza business in college 1996-1998: LinkExchange (online advertising) Sold to Microsoft for $265 million 1999: Venture Frogs (investment fund) - Invested in Zappos.com, Inc. 1999-Today: Zappos.com, Inc. 2009: Amazon acquires Zappos for $1.2 billion 2010: NYT bestseller Delivering Happiness published


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The Power of WOW


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THE #1 PRIORITY


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THE #1 PRIORITY


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CULTURE THE #1 PRIORITY


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CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING


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CLOTHING


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CUSTOMER SERVICE


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CULTURE


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CLOTHING, CUSTOMER SERVICE, CULTURE CULTURE CUSTOMER EXPERIENCE CLOTHING


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DELIVERING HAPPINESS CUSTOMERS & EMPLOYEES “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” -MAYA ANGELOU


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Clothing Customer Service Company Culture “a great brand is… ______” WHAT’S NEXT DELIVERING HAPPINESS


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ZAPPOS.COM http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg


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LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg


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LAS VEGAS CITY HALL


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LAS VEGAS CITY HALL


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APPLE http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg


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NIKE http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg


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GOOGLE http://static.panoramio.com/photos/original/400729.jpg


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DOGGY DAY CARE http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG


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NYU CAMPUS http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG


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http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg DOWNTOWN VEGAS FREMONT EAST


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DOWNTOWN VEGAS FREMONT EAST http://www.lucyvegas.com/sites/default/files/griffin5.jpg


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DOWNTOWN VEGAS FREMONT EAST


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http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg DOWNTOWN VEGAS FREMONT EAST


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DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture


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DELIVERING HAPPINESS WHAT’S NEXT? Clothing Customer Service Company Culture Community


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DOWNTOWN PROJECT COLLISIONS CO-LEARNING CONNECTEDNESS


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DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate


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DOWNTOWN PROJECT GOALS


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DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance


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DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World


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DOWNTOWN PROJECT GOALS Live/Work/Play – Walking Distance The Most Community-Focused Large City in the World The Co-Learning and Co-working Capital of the World


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DOWNTOWN PROJECT REFRAMING “COMMUNITY” COLLISIONS


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DOWNTOWN PROJECT REFRAMING “COMMUNITY” COLLISIONS CO-LEARNING


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DOWNTOWN PROJECT REFRAMING “COMMUNITY” COLLISIONS CO-LEARNING CONNECTEDNESS


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DOWNTOWN PROJECT REFRAMING “COMMUNITY” COLLISIONS CO-LEARNING CONNECTEDNESS DENSITY


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DOWNTOWN PROJECT REFRAMING “COMMUNITY” COLLISIONS CO-LEARNING CONNECTEDNESS DENSITY DIVERSITY


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Accelerating Collisions, Co-Learning, and Connectedness THE BIG BET


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Accelerating Collisions, Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity THE BIG BET


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ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)…


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ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC


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ROC ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)


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ROC & ROL ROI VS Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL


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ROC & ROL Instead of maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity ROI VS


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DOWNTOWN PROJECT $350M $50M – Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate


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$50M SMALL BUSINESS


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$50M SMALL BUSINESS Criteria


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something


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$50M SMALL BUSINESS Criteria Owner Operated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy


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NATALIE


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NATALIE


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NATALIE


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NATALIE


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NATALIE


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NATALIE


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CHECK CASHING


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CHECK CASHING


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SARAH


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SARAH


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SARAH


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SHIPPING CONTAINERS


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SHIPPING CONTAINERS


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CONTAINER PARK


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CONTAINER PARK


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CONTAINER PARK


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CONTAINER PARK


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LVCK


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LVCK


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LVCK


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MEDICAL CLINIC


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$50M TECH STARTUPS


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$50M TECH STARTUPS https://twitter.com/VegasKramer/status/330833896574951424/photo/1


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$50M TECH STARTUPS


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PROJECT 100


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PROJECT 100


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COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=523b8f7211d2d802c3ba1d40


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COWORKING https://foursquare.com/v/work-in-progress/4c77e2499f51a0935f6cb627/photos?openPhotoId=5196bb0f498eb4bdee4082f1


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LEARNING VILLAGE


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LEARNING VILLAGE


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LEARNING VILLAGE https://foursquare.com/v/learning-village/51c4ebf5454a6e38af8a9e85/photos?openPhotoId=51e08991498efac3d12b7387


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http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#vPAm4TwFWc3kw_lM9NJzfQ GOLD SPIKE (FORMER CASINO)


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http://www.yelp.com/biz_photos/gold-spike-hotel-and-casino-las-vegas?select=Zh7ycSGy8xycR7-VVqSMlA#uSzsFfdBhPok_sfEpJk-7Q GOLD SPIKE (FORMER CASINO)


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GOLD SPIKE COWORKING LOUNGE


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https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=51f18e5d498eb74dd6fc3edf GOLD SPIKE COWORKING LOUNGE


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https://foursquare.com/v/gold-spike/4bd1a8b65e0cce72c9cba184/photos?openPhotoId=52099aef11d226362f7930d9 GOLD SPIKE COWORKING LOUNGE


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GOLD SPIKE COWORKING LOUNGE


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CITY AS A STARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png


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CITY AS A STARTUP http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg


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CITY AS A STARTUP


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$50M EDUCATION, ARTS, CULTURE http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg


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$50M EDUCATION, ARTS, CULTURE http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png


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$50M EDUCATION, ARTS, CULTURE http://photos.lasvegassun.com/media/img/photos/2013/08/27/0827NinthBridge13_t653.JPG?214bc4f9d9bd7c08c7d0f6599bb3328710e01e7b


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$50M EDUCATION, ARTS, CULTURE


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$50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg


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$50M EDUCATION, ARTS, CULTURE http://mikerossart.net/images/mikeross_enter.jpg


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$50M EDUCATION, ARTS, CULTURE http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg


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LIFE IS BEAUTIFUL


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LIFE IS BEAUTIFUL


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LIFE IS BEAUTIFUL


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LIFE IS BEAUTIFUL


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LIFE IS BEAUTIFUL


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$200M REAL ESTATE


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Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation WHEN CITIES DOUBLE IN SIZE


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Residential density of 100 residents/acre Street-level activity for residents to collide Culture of openness, collaboration, creativity, and optimism 3 INGREDIENTS FOR SERENDIPITY


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Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience HOW TO ACCELERATE LEARNING & INNOVATION


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LAS VEGAS CITY HALL http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg


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DIVERSITY + DENSITY Zappos employees Tech Startup Community Small Business Community Fashion Community Art and Music Communities Other Passion Communities Local Residents


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OUR SECRET WEAPON http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg


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LEARNINGS FROM TED, SUMMIT SERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community


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DOWNTOWN VEGAS EVERY DAY Curated Content Serendipity Learning Connections Community


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Fremont St. & Las Vegas Blvd.


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Fremont St. & Las Vegas Blvd.


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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INSPIRE THEATER


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DOWNTOWN VEGAS MONTHLY CADENCE


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Week 1 – First Friday Week DOWNTOWN VEGAS MONTHLY CADENCE


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Week 1 – First Friday Week Week 2 – Tech Week DOWNTOWN VEGAS MONTHLY CADENCE


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Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week DOWNTOWN VEGAS MONTHLY CADENCE


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Week 1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week DOWNTOWN VEGAS MONTHLY CADENCE


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FASHION INCUBATOR STITCH FACTORY


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FASHION INCUBATOR STITCH FACTORY


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What is the value of a resident that is out and about in the neighborhood? RETURN ON COLLISIONS ROC


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What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day RETURN ON COLLISIONS ROC


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What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week RETURN ON COLLISIONS ROC


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What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year RETURN ON COLLISIONS ROC


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What is the value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC


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JAKE – FLINT & TINDER http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg


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JAKE – FLINT & TINDER


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What is the value of a purposeful visitor that contributes to community? RETURN ON COLLISIONS ROC


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What is the value of a purposeful visitor that contributes to community? 12 hours/day RETURN ON COLLISIONS ROC


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What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week RETURN ON COLLISIONS ROC


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What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year RETURN ON COLLISIONS ROC


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What is the value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 “collisionable” hours/year RETURN ON COLLISIONS ROC


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RETURN ON COLLISIONS ROC “SUBSCRIBE” TO DTLV


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100 residents per acre Street-level activity for residents to collide Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC


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100 residents per acre Street-level activity for residents to collide Culture of openness, collaboration, creativity, and optimism RETURN ON COLLISIONS ROC


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100,000 RETURN ON COLLISIONS ROC


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100,000 “collisionable” RETURN ON COLLISIONS ROC


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100,000 “collisionable” community RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours per RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours per acre RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours per acre per RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONS ROC


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100,000 “collisionable” community hours per acre per year RETURN ON COLLISIONS ROC 2.3 COLLISIONABLE HOURS PER SQUARE FOOT PER YEAR


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Accelerate: Collisions Co-Learning Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown? THE BIG BET 3 GUIDING PRINCIPLES


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ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT


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50% OF HUMANS LIVE IN CITIES https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078


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75% WILL LIVE IN CITIES IN OUR LIFETIME https://www.facebook.com/photo.php?fbid=533076913404671&set=a.429177383794625.90218.427192853993078


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THE 4 MINUTE MILE


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THE 4 MINUTE MILE


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MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com


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A GREAT BRAND is a story that never stops unfolding.


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is a story that never stops unfolding. A GREAT BRAND COMPANY


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A GREAT BRAND COMPANY CITY is a story that never stops unfolding.


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A GREAT BRAND COMPANY CITY COMMUNITY is a story that never stops unfolding.


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MORE INFO For a copy of this presentation: tony@zappos.com For more information: www.downtownproject.com


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