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Sound the Alarm: Preparing Digital Crisis Communications Strategy Colleen Brennan-Barry (@ColB) Monroe Community College Rochester, NY
These are the times that try men's souls. -Thomas Paine
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February 2, 2011 #snowpocalypse #snowmageddon The 2011 Groundhog Day Blizzard Antioch, IL: 27.0”
Rochester, NY: 3.8”Annual average = 95.1” WHY WASNT SCHOOL CANCELED TODAY!?! I almost died driving here! School should be closed tomorrow because of snowstorm and bad weather conditions!! Will it be closed???? Why don't you EVER close??
February 3, 2011
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So where do we go from here?
Step One: Do your homework
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Ask. Image via istockphoto.com
What is a “crisis”? Image via streetwise.com
Crises refine life. In them you discover what you are. -Allan K. Chalmers
Step Two: Assess your strengths … & weaknesses
Strength Image via sodahead.com
Weakness Image via istockphoto.com
Step Three: Build your basics
Assess your needs Image via amysheehan.net
Set goals Survive Focus Flex Protect
Top four channels used as primary crisis information sources: -- 2009 Steering Committee of the EDUCAUSE Net@EDU Converged Communications Working Group (CCWG) survey of 125 colleges/universities Email SMS Website Social Media
Image via http://kevin.lexblog.com/ Via social media: Monitor conversation & gauge pubic opinion. Manage & address accuracy of information. Track developments for evaluation & prioritization. Respond in real time as events evolve.
Set processes & workflows
Plan the right voice for the right channels
Remember: be human Image via changingthewayyouwork.files.wordpress.com/
Stay on message Image via dafilmschool.files.wordpress.com
Establish communications guidelines Be ready. Be responsive. Be real.
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Step Four: Fill your toolbox
Strategy is your #1 tool Image via istockphoto.com
The hardware The “red binder” Web-enabled alert system Redundant systems with geographic diversity Alternate “lite” homepage Well-worn social media accounts Messages & templates
The soft-ware Crisis team Extended team ALL employees Student champions
“I love it when a plan comes together.” Image via nbc.com - Col. Hannibal Smith
The personalware Smartphone or device Pre-stocked links Mi-Fi Saved scripts
Step Five: Educate. Update.
It ain’t over til it’s over. - Lenny Kravitz
The status is not … quo. - Dr. Horrible
Thank you. Colleen Brennan-Barry @ColB