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Jitendra Kavathekar: Managing Director, Accenture Open Innovation Madhu Vazirani: Thought Leadership Senior Principal, Accenture Research Tuesday September 8, 2015 Harnessing the Power of Entrepreneurs to Open Innovation
of Fortune 500 companies have disappeared since 2000, mainly due to the disruption of traditional industry models by digital technologies. of revenues of large companies expected to be generated from digital products and services in the next 3 years, up from 16% today (Source: Accenture Research) Markets are being disrupted by digital The last decade saw start-ups and entrepreneurs disrupt traditional markets. In the next ten years, large companies will use digital to disrupt markets themselves.
Large companies and entrepreneurs must learn to collaborate effectivelyThe good news is that large and small companies show every intention of collaborating with multiple parties How important will collaborating with these stakeholders be in driving your innovation & growth in the next 3 years? “82% of large companies say they can learn from entrepreneurs about how to become a digital business” Source: Accenture Research
And both camps see the benefits of working with each other: Collaboration based revenues at large companies will jump from 9% today to 20% in 5 years 82% of large companies say they can learn from entrepreneurs about how to become a digital business 46% feel the need to work with entrepreneurs to be sufficiently innovative
The nature of collaboration must change “How can I create an ecosystem of partners collaborating on equal terms?” “How can I get others to help me do what I already want to do?” From bilateral collaboration done on the terms of large companies, to more open ended collaboration with multiple parties
The journey to Open Innovation
Ecosystem Innovation: The power of platforms Ecosystem innovation represents a shift to an external mindset in which risks and rewards are shared mutually. It demands greater levels of digital collaboration in a wider ecosystem. “There will be more than 100 new digital industry platforms from non-tech companies by 2016” (IDC) “In 2013, 14 of the top 30 global brands by market capitalization were platform-oriented companies” (MIT)
But large companies and entrepreneurs do not see eye to eye Commitment Entrepreneurs and startups are four times more likely to say their large company partners lack commitment than corporates are about their smaller collaborators Source: Accenture Research Culture
How culture compares Source: Accenture Strategy Comparative cultural trends between startups and large companies
Eyes on the prize NEXT 5 YEARS: 20% Proportion of large companies’ revenues generated by collaboration with startups/entrepreneurs TODAY: 9% Spillover effects on economic growth
Taking action Large companies Visibly embrace collaboration top-down Define and budget for success Seed an “intrapreneurship” culture Entrepreneurs Align to the market Adapt culture Time it well Governments & policy makers Develop co-financing models Incent collaboration between large companies and startups Create collaboration networks Encourage a borderless physical world Bridgemakers Open up access to supply chains Accelerate the network effect of role models and mentors Bridge the cultural gap
Accenture as a bridgemaker
Accenture Open Innovation as a service Discover-Validate Operationalize-Scale Envision Define Digital Strategy Rapid business model & technology ideation for digital products, services & experiences Prototype, launch, and manage digital products, services and experiences Future of the Industry Build MVP(s) Identify and implement new digital capabilities, embed as core in the organization Your role in the future Validation (Market, Technology, Organization, Partners) Gap analysis – Technology, Organization, Operations Kick-start Innovation Program – team, funding, mandate, exec sponsorship Develop and execute transformation roadmap and operating model across culture, structure, process and technology Define Innovation Strategy
Be a Catalyst to Change to Open Innovation