Getting Started on LinkedIn How to develop your professional online presence

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Getting Started on LinkedIn How to develop your professional online presence Sue Beckingham Sheffield Hallam University

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Why would you want to use LinkedIn?

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The key professional networking tool the corporate office the water cooler the staff canteen the bar

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LinkedIn is in the Top 20 most visited websites in the world Nearly 5.7 billion people searches on LinkedIn LinkedIn Demographics

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300 million members worldwide students and recent graduates - fastest growing demographic 15m+ members in the UK professionals are signing up to LinkedIn at a rate of approx. 2 new members per second. Company presence 3m companies have a page LinkedIn Groups 2.1 million LinkedIn Demographics

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39,000,000 are students and recent graduates There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone Understanding the value of

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Your digital rolodex

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Take note…. an unprofessional profile can be more damaging than not having one at all.

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http://www.alexa.com/topsites/global ! will find you! Be mindful of how people search for information

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LinkedIn ranks highly!

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Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage? Questions to consider

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Developing your professional online profile

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#1 Check the privacy settings and options Whilst developing your profile you can opt to make it private until you are ready to share it

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Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you. Include in your headline, current and past work experiences, summary and specialities #2 Use keywords

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Aim for NOT this #3 Complete your profile

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People want to connect with you as an individual, so avoid displaying an avatar or worse leaving the default image #4 Include a photo

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Add to your email signature, blog, business cards #5 Customise your public URL

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Consider the keywords users might use to search for expertise #6 Add your skills Your skills can be endorsed

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#7 Give and ask for recommendations

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Add links to publications #8 Add projects and publications

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Add links to projects #9 Add projects

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Professional networking on Your initial steps will include completing the sections on your profile and making connections, however will need to be revisited from time to time is an iterative process #10 Be a Gardener

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A minimalistic approach to your profile might be fine for Mark Zuckerberg but potential employers want to know about you! Better to take a leaf out of Reid Hoffman’s book

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Exploring LinkedIn beyond your profile page

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Developing new contacts

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People search A good way to find the head of any company

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People search

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Search for Companies

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http://www.linkedin.com/directory/groups/ Follow Companies

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Groups search

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The LinkedIn Apply Button https://developer.linkedin.com/apply Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile

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http://go.shu.ac.uk/socialmedia Creating guidance for students

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Getting Started with Twitter Sue Beckingham | @suebecks Sheffield Hallam University