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What Pabst Blue Ribbon & Hipsters Can Teach You About Profit Maximization… PUNK.

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What Pabst Blue Ribbon & Hipsters Can Teach You About Profit Maximization… PUNK.


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A cold beer & summertime make a perfect pair.


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But if you enjoy the cheap stuff…


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Prices are on the rise.


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By as much as 6.8 %


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What’s the cause


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HIPSTERS.


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Data reveals they’re willing to pay as much as five bucks for a PBR


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While regular folks won’t shell out much more than two.


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Why do hipsters love PBR so much?


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The answer is in the image


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It’s now “cool” to drink bottom shelf brews


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So what does this mean for ?


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Hipsters increased demand


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Raised the value of the beer


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And became a profitable market segment.


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So Pabst & the bars raised prices.


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But they could price themselves out of the hipster market


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The low price is part of the appeal


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And it bolsters the image


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But as long as the kids will pay for it…


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Pabst and the bars will boost their profit margins


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Download our free e-book to stop guessing, and start pricing intelligently.


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Download our free e-book to stop guessing, and start pricing intelligently.


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