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the present and the future
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Problem Discussion
The wonderings of Bezos: Is amazon spreading too thin, or are your investments positioning the company for the future?
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Problem definition
How can Amazon Acquire new-to-company customers?
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Multinational e-commerce company
B2C
B2B
C2C
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Range of products and services
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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acquisitions
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Corporate goals
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Competitive advantages
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Financials
$74 billion in revenue 2013
237 million customer accounts
Workforce of 117,100
Stock has risen 17,000 % since launch
Net income ?$300 million
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Challenges
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Problem definition
How can Amazon Acquire new-to-company customers?
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Alternatives
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Scandinavian expansion
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Why should you move into the Scandinavian market?
Amazon has no warehouse and e-commerce in Sweden
Will come closer to customers, being able to be cost leader
Market untapped, moving here would open up for new customers
Aligns with long term profitability
Aligns with corporate goals
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Tablet And Smartphone Development
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Expansion OF AWS (amazon web service)
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Why should you Focus AWS?
Currently only 5 % of the revenue
Young service
Have potential to increase the number of customers
Cloud service got potential for growth
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations
Aligns with long term perspective

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Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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SWOT Matrix
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Recommendation– Scandinavian Expansion
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Recommendation – Scandinavian Expansion
Introduction – Problem – Amazon – Problem – Alternatives – A – B – C – SWOT – Recommendations

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Conclusion
Amazon achieves further positioning as low-price leader
Increased brand recognition
Larger customer base
Long term growth