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WHY CEOS HAVE AN OPTIMISTIC 3 YEAR OUTLOOK

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WHY CEOS HAVE AN OPTIMISTIC 3 YEAR OUTLOOK Despite soaring competitive pressures


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Prospects for global growth are strong ASPAC and European CEOs more confident in the global economy and the growth outlook of their businesses


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By contrast, US CEOs are less optimistic about their business prospects Prospects for global growth are strong


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THERE’S A FEELING OF CONFIDENCE IN THE AIR Expect headcount to increase 78%


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Indicate positive growth prospects for the global economy THERE’S A FEELING OF CONFIDENCE IN THE AIR 62%


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Believe in their companies' ability to grow THERE’S A FEELING OF CONFIDENCE IN THE AIR 54%


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Yet despite this largely positive global outlook CEOs are also grappling with escalating competitive pressure


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Concerns about decreasing customer loyalty 86%


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new entrants disrupting their business model 74% Concerns about


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keeping pace with new technologies 72% Concerns about


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their competitors’ ability to take away business from their organization 68% Concerns about


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relevance of their products and services 3 years from now 66% Concerns about


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Say their business needs to improve the way it manages D&A 49%


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Say their business needs to do more to prepare for a cyber security event 50%


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Say their organization is likely to be transformed into a significantly different entity in 3 years 29%


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However, most do not have a fully developed or implemented process for innovation 56%


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Are not taking a risk with their global growth strategy 30%


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IN SUMMARY Sunny skies ahead for CEOs who recognize that potential disruptors are a source of opportunity for the future


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Findings based on a study of more than 1,200 CEOs, representing a majority of global businesses worth up to US$10bn and reflecting a 3 year outlook


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To find out more visit kpmg.com/CEOoutlook or follow #CEOoutlook


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© 2015 KPMG International Cooperative ("KPMG International"), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-a-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved. The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.


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