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WHY CEOS HAVE AN OPTIMISTIC 3 YEAR OUTLOOK Despite soaring competitive pressures

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Prospects for global growth are strong ASPAC and European CEOs more confident in the global economy and the growth outlook of their businesses

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By contrast, US CEOs are less optimistic about their business prospects Prospects for global growth are strong

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THERE’S A FEELING OF CONFIDENCE IN THE AIR Expect headcount to increase 78%

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Indicate positive growth prospects for the global economy THERE’S A FEELING OF CONFIDENCE IN THE AIR 62%

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Believe in their companies' ability to grow THERE’S A FEELING OF CONFIDENCE IN THE AIR 54%

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Yet despite this largely positive global outlook CEOs are also grappling with escalating competitive pressure

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Concerns about decreasing customer loyalty 86%

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new entrants disrupting their business model 74% Concerns about

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keeping pace with new technologies 72% Concerns about

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their competitors’ ability to take away business from their organization 68% Concerns about

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relevance of their products and services 3 years from now 66% Concerns about

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Say their business needs to improve the way it manages D&A 49%

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Say their business needs to do more to prepare for a cyber security event 50%

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Say their organization is likely to be transformed into a significantly different entity in 3 years 29%

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However, most do not have a fully developed or implemented process for innovation 56%

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Are not taking a risk with their global growth strategy 30%

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IN SUMMARY Sunny skies ahead for CEOs who recognize that potential disruptors are a source of opportunity for the future

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Findings based on a study of more than 1,200 CEOs, representing a majority of global businesses worth up to US$10bn and reflecting a 3 year outlook

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To find out more visit kpmg.com/CEOoutlook or follow #CEOoutlook

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