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5 Google results that could ruin your Reputation @BRANDYOURSELF
5 most common negative google search results Based on a Survey of BrandYourself Users
41% Negative press mentions
19% info about an arrest
18% negative online reviews
10% libelous blog post
10% REVenge porn/negative images
So, what are your options?
1 delete what you can
2 try to get it taken down
YOUR BEST BET FOR GETTING IT TAKEN DOWN FIND OUT WHO OWNS THE CONTENT DOMAIN OWNER (WHO.IS) HOSTING PROVIDER (WHO.IS) SEND A POLITE, WELL-‐THOUGHT OUT EMAIL KEEP IN MIND: THEY DON’T HAVE TO TAKE IT DOWN THE RESULT CAN STILL LIVE ONLINE
3 FILE A COMPLAINT WITH GOOGLE
4 file a dmca takedown
here’s what you need to do YOU MUST BE THE COPYRIGHT OWNER -‐ AND BE ABLE TO PROVE IT DOCUMENT THE ISSUE THERE ARE PLENTY OF TEMPLATES/FILING SERVICES FIND OUT WHO HOSTS THE SITE FILE THE COMPLAINT
So what can you do about negative online reviews showing up for your name?
“ why is this person writing the review about me?
5 respond accordingly
It’s all in the approach… If you know who the person is, respond offline If it is the right site, respond online If it’s not the right site, do not respond
Should I respond Online? YES, but the right way • Yelp • Google Review • Yahoo Local • Industry Sites At Your Own Risk • Ripoff Report • Pissed Consumer • Negative Forums
“ the best way to handle negative search results is to build a positive, relevant online presence
BUILDING A POSITIVE ONLINE PRESENCE IS A 3-‐STEP PROCESS CREATE OPTIMIZE UPDATE
STEP ONE BUILD HIGH-‐QUALITY WEBSITES & PROFESSIONAL PROFILES
YOUR WEBSITE SHOULD BE A CENTRAL HUB FOR INFO ABOUT YOU: Bio & ‘About Me’ section Relevant experience & accomplishments Contact info & best way to reach you Press, Awards, Accolades, etc. Interests, hobbies, organizations, etc.
GET ON THE RIGHT SOCIAL NETWORKS FOR YOUR INDUSTRY
STEP TWO OPTIMIZE YOUR SITES & PROFILES TO RANK WELL IN SEARCH ENGINES FOR YOUR NAME
“ Search Engine Optimization is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword: YOUR NAME
SEO BASICS: FACTORS TO UNDERSTAND ON-‐PAGE FACTORS OFF-‐PAGE FACTORS Architecture/ Structure Links Keyword/Content Social Sharing Relevancy: Keep it active
STEP THREE CREATE, MAINTAIN & PROMOTE CONTENT OVER TIME
“ negative results take more time than dealing with your average situation
HOW BRANDYOURSELF CAN HELP DIY Tool Manage your online presence yourself with our online tools free / $99 per year CONCIERGE SERVICE We do everything: build, update & manage your websites & profiles over time from $399 per month HEADSTART SERVICE We build you the websites & profiles you need then give you the plan & tools to manage them over time two payments of $599 NEED IMMEDIATE HELP? CALL US AT 646-‐863-‐8226
FREE PERSONAL BRANDING SESSION: bit.ly/1C9ZVAn BrandYourself.com @brandyourself