'

5 Signs You’re in the Middle of a Digital Transformation

Понравилась презентация – покажи это...





Слайд 0

5 Signs You’re in the Middle of a Digital Transformation Digital Transformation seems to be the buzzword of the moment, but what does it really mean? And, more importantly, what does it mean to your business? 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 1


Слайд 1

Digital transformation is a phrase pundits are tossing around plenty these days — so often, in fact, that it’s hard to tell what it really means anymore. That’s because while many businesses are chasing the ideal transformation, there’s no one-size-fits-all solution. At its heart, digital transformation refers to a genuine change. This change can come about only after an organization is ready to embrace digital fluency as a fundamental requirement for the way they do business. But faced with a wide range of competitive threats and opportunities — not to mention varying levels of digital maturity — it’s not surprising so many companies aren’t exactly sure where they fall on the proficiency scale. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 2


Слайд 2

What we’ve found may surprise you... Companies that haven’t created a formal, corporate digital transformation strategy are often further along the path than they’d imagined, with bits and pieces of the organization already in full transformation mode. Here are five clues that a digital transformation is currently underway. If any of these clues sound familiar, it’s time to develop a strategy to catch up to reality. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 3


Слайд 3

Your digital transformation may be underway if... 1 There are a number of isolated, but specific, digital initiatives being launched throughout the organization that are returning measurable business value. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 4


Слайд 4

Your digital transformation may be underway if... 2 You’re beginning to think the company’s digital vision needs to extend beyond the marketing and IT departments and become a priority throughout the company, with oversight at the highest levels. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 5


Слайд 5

Your digital transformation may be underway if... 3 You’re seeing more ideas coming from employees that are about using new channels or introducing digital components to your products and services, and you’re ready to start taking these more seriously. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 6


Слайд 6

Your digital transformation may be underway if... 4 Large competitors are no longer the primary threat. Increasingly, you find you are identifying and analyzing digitallyenabled startups that could threaten your core businesses. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 7


Слайд 7

Your digital transformation may be underway if... 5 You get the importance of understanding your customers and knowing their wants and needs, and you’re convinced that digital technologies can help improve their experience with your brand. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 8


Слайд 8

If any of these sound familiar, it’s evidence that digital transformation is beginning to take root in your organization, albeit in a fragmented way. The good news is that your company — or at least parts of it — is fostering innovation in digital tools, technologies and thinking. That means engaging with digitally-enabled customers, employees and partners is an emerging priority. The bad news? You’re not seeing or implementing the strategic “red thread” throughout these initiatives, and you’re not federating a plan that can drive action across the enterprise. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 9


Слайд 9

You’re not alone. According to Brian Solis of the Altimeter Group, 88% “ of companies are going through digital transformation, but only 25% know why.” 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 10


Слайд 10

It’s time to leverage these early wins to step up your digital transformation game across your company. Taking a step back to establish a strategic framework can help you plan more coherent and impactful digital activities, delivering quick wins as well as long-term competitive advantages. At Prophet, we’ve found success with brands like Electrolux and T-Mobile, in taking a measured, customer-focused, resultsoriented approach. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 11


Слайд 11

Our approach is built around the “Four M’s”: Walking through these steps we help identify strategic opportunities and help companies come up with specific in-market transformative initiatives. Equally important, this framework not only helps drive strategy development but also includes an actionable plan for implementation. Missions Moves 5 Signs You’re in the Middle of a Digital Transformation M Methods Mindsets Prophet Brand Strategy 12


Слайд 12

Digital Transformation is not as intangible or far-off as you might have thought. And if you are seeing any one of these five signs within your company there may be strong, if disjointed, signs that digital is taking root in your company in transformative ways. Now’s the time to double down on efforts, establish a strategic framework, and set concrete success metrics and an aggressive path forward. The more your digital efforts align with a larger strategic vision, the more transformational your activities are likely to be. 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 13


Слайд 13

For more information please contact: Paul English Partner (917) 769-0406 p_english@prophet.com Paul English is a Partner based in Prophet’s London office. A digital native, he has spent the better part of the last 20 years helping global brands find the intersection of digital technology, customer insight and business results. And for more on digital transformation, visit www.prophet.com/digital 5 Signs You’re in the Middle of a Digital Transformation Prophet Brand Strategy 14


Слайд 14


×

HTML:





Ссылка: