Lean Marketing For Startups - How To Survive The Early Years

Презентация изнутри:

Слайд 0

Слайд 1

Слайд 2

General Manager of Talent Cupboard (more on this in a minute) I’m an “accidental entrepreneur” Comp Sci w/ Business grad but have since morphed into a jack of all trades. Find me on twitter: @AdamJBall

Слайд 3

Talent Cupboard is an online marketplace connecting businesses with the best student and graduate digital talent for freelance projects and jobs. How it works: Post a project -> set a budget & deadline -> pick a freelancer We’re passionate about helping businesses to grow and young people to gain vital work experience. It’s a win:win.

Слайд 4

Слайд 5

It’s never been easier or a better time to start a business.

Слайд 6

Great support networks, alternative access to finance and the internet has changed the game.

Слайд 7

But surviving and growing a business is as hard as it’s ever been.

Слайд 8

500,000+ new businesses registered with Companies House last year. Only 43% of businesses survived their first 5 years between 2008 and 2013. A lack of growth is part of the problem.

Слайд 9

Слайд 10

Слайд 11

Слайд 12

Some fundamental marketing tactics to help you through the early years and achieve growth. Metrics - define success for you Targets - make a commitment Audience - pick your tribe Channel - make some noise Track - fail fast & learn

Слайд 13

Слайд 14

What is the single most important metric to your business? Revenue? Users?

Слайд 15

Слайд 16

Слайд 17

Слайд 18

http://www.paulgraham.com/growth.html Growth becomes the compass that guides you. “Will this meeting help me hit my growth target this week?”

Слайд 19

Слайд 20

Слайд 21

Have a firm idea of who you want to be selling to. Create user personas to help you do this. Read this: http://marketingbeforefunding.com/2013/02/26/complete-guide-to-creating-a-customer-persona-for-your-startup/

Слайд 22

Слайд 23

Your website

Слайд 24

Слайд 25

Only 50% of SMEs and charities in the UK have a website!

Слайд 26

It’s 2015 and every business needs to have a strong online presence in order to survive. That’s why we’re launching a new initiative that gets businesses online for a low monthly fee rather than a huge upfront cost. We handle the design, build and hosting. Email [email protected] if you need help with a website.

Слайд 27

Слайд 28

Pick two or three channels to test at the beginning. Gain insights into which one works best for you. Content SEO Email

Слайд 29

Слайд 30

The normal responses to “Do you produce content?” “I don’t understand content” “I just don’t have time to write a blog” “Where do I even start?”

Слайд 31

1. Plan 2. Execute 3. Distribute 4. Learn

Слайд 32

Plan We write for our customers. Figure out what problems & challenges they face and help by writing great content on the subject. Come up with 15-20 different blog post titles. We use Trello to organise ideas within the team.

Слайд 33

Figure out what’s worked for others

Слайд 34

Carve out time for blog writing. Come up with a schedule for when content should be live and stick to it.

Слайд 35

Execute You need to build a content habit. Whether that’s 500 words a day over a few days or a Sunday spent writing 2000 words in one go.

Слайд 36

Pro-tips Make content 2,000 words+ Use http://www.hemingwayapp.com/

Слайд 37


Слайд 38


Слайд 39

Слайд 40

Слайд 41

Some quick SEO wins

Слайд 42

Use woorank.com to get insights into where you website can improve. Use this as your cheat sheet when talking to agencies.

Слайд 43

Blog. A LOT.

Слайд 44

Make sure your site is mobile optimised. Over 60% of traffic is now via mobile. Google has recently updated it’s algorithm to weight websites on this factor.

Слайд 45

Слайд 46

Email > Social Customer acquisition rate (%)

Слайд 47

Social is awesome for connecting with people. But there is a shift towards getting you to pay for eyeballs as social networks monetise.

Слайд 48

Email lists let you keep control. Use a service like Mailchimp to help you manage subscribers, grow your lists and send mobile responsive emails easily.

Слайд 49

Слайд 50

Celebrate the small wins

Слайд 51

Don’t be afraid to mess up

Слайд 52

Do what you do best, outsource the rest Bloggers Coders Designers Animators Copywriters Marketers Head on over to talentcupboard.com

Слайд 53

Get in touch! @AdamJBall