Lean Marketing For Startups - How To Survive The Early Years

If you like this presentation – show it...

Slide 0

Slide 1

Slide 2

General Manager of Talent Cupboard (more on this in a minute) I’m an “accidental entrepreneur” Comp Sci w/ Business grad but have since morphed into a jack of all trades. Find me on twitter: @AdamJBall

Slide 3

Talent Cupboard is an online marketplace connecting businesses with the best student and graduate digital talent for freelance projects and jobs. How it works: Post a project -> set a budget & deadline -> pick a freelancer We’re passionate about helping businesses to grow and young people to gain vital work experience. It’s a win:win.

Slide 4

Slide 5

It’s never been easier or a better time to start a business.

Slide 6

Great support networks, alternative access to finance and the internet has changed the game.

Slide 7

But surviving and growing a business is as hard as it’s ever been.

Slide 8

500,000+ new businesses registered with Companies House last year. Only 43% of businesses survived their first 5 years between 2008 and 2013. A lack of growth is part of the problem.

Slide 9

Slide 10

Slide 11

Slide 12

Some fundamental marketing tactics to help you through the early years and achieve growth. Metrics - define success for you Targets - make a commitment Audience - pick your tribe Channel - make some noise Track - fail fast & learn

Slide 13

Slide 14

What is the single most important metric to your business? Revenue? Users?

Slide 15

Slide 16

Slide 17

Slide 18

http://www.paulgraham.com/growth.html Growth becomes the compass that guides you. “Will this meeting help me hit my growth target this week?”

Slide 19

Slide 20

Slide 21

Have a firm idea of who you want to be selling to. Create user personas to help you do this. Read this: http://marketingbeforefunding.com/2013/02/26/complete-guide-to-creating-a-customer-persona-for-your-startup/

Slide 22

Slide 23

Your website

Slide 24

Slide 25

Only 50% of SMEs and charities in the UK have a website!

Slide 26

It’s 2015 and every business needs to have a strong online presence in order to survive. That’s why we’re launching a new initiative that gets businesses online for a low monthly fee rather than a huge upfront cost. We handle the design, build and hosting. Email website@talentcupboard.com if you need help with a website.

Slide 27

Slide 28

Pick two or three channels to test at the beginning. Gain insights into which one works best for you. Content SEO Email

Slide 29

Slide 30

The normal responses to “Do you produce content?” “I don’t understand content” “I just don’t have time to write a blog” “Where do I even start?”

Slide 31

1. Plan 2. Execute 3. Distribute 4. Learn

Slide 32

Plan We write for our customers. Figure out what problems & challenges they face and help by writing great content on the subject. Come up with 15-20 different blog post titles. We use Trello to organise ideas within the team.

Slide 33

Figure out what’s worked for others

Slide 34

Carve out time for blog writing. Come up with a schedule for when content should be live and stick to it.

Slide 35

Execute You need to build a content habit. Whether that’s 500 words a day over a few days or a Sunday spent writing 2000 words in one go.

Slide 36

Pro-tips Make content 2,000 words+ Use http://www.hemingwayapp.com/

Slide 37


Slide 38


Slide 39

Slide 40

Slide 41

Some quick SEO wins

Slide 42

Use woorank.com to get insights into where you website can improve. Use this as your cheat sheet when talking to agencies.

Slide 43

Blog. A LOT.

Slide 44

Make sure your site is mobile optimised. Over 60% of traffic is now via mobile. Google has recently updated it’s algorithm to weight websites on this factor.

Slide 45

Slide 46

Email > Social Customer acquisition rate (%)

Slide 47

Social is awesome for connecting with people. But there is a shift towards getting you to pay for eyeballs as social networks monetise.

Slide 48

Email lists let you keep control. Use a service like Mailchimp to help you manage subscribers, grow your lists and send mobile responsive emails easily.

Slide 49

Slide 50

Celebrate the small wins

Slide 51

Don’t be afraid to mess up

Slide 52

Do what you do best, outsource the rest Bloggers Coders Designers Animators Copywriters Marketers Head on over to talentcupboard.com

Slide 53

Get in touch! @AdamJBall