General Manager of Talent Cupboard (more on this in a minute) I’m an “accidental entrepreneur” Comp Sci w/ Business grad but have since morphed into a jack of all trades. Find me on twitter: @AdamJBall
Talent Cupboard is an online marketplace connecting businesses with the best student and graduate digital talent for freelance projects and jobs. How it works: Post a project -> set a budget & deadline -> pick a freelancer We’re passionate about helping businesses to grow and young people to gain vital work experience. It’s a win:win.
It’s never been easier or a better time to start a business.
Great support networks, alternative access to finance and the internet has changed the game.
But surviving and growing a business is as hard as it’s ever been.
500,000+ new businesses registered with Companies House last year. Only 43% of businesses survived their first 5 years between 2008 and 2013. A lack of growth is part of the problem.
Some fundamental marketing tactics to help you through the early years and achieve growth. Metrics - define success for you Targets - make a commitment Audience - pick your tribe Channel - make some noise Track - fail fast & learn
What is the single most important metric to your business? Revenue? Users?
http://www.paulgraham.com/growth.html Growth becomes the compass that guides you. “Will this meeting help me hit my growth target this week?”
Have a firm idea of who you want to be selling to. Create user personas to help you do this. Read this: http://marketingbeforefunding.com/2013/02/26/complete-guide-to-creating-a-customer-persona-for-your-startup/
Only 50% of SMEs and charities in the UK have a website!
It’s 2015 and every business needs to have a strong online presence in order to survive. That’s why we’re launching a new initiative that gets businesses online for a low monthly fee rather than a huge upfront cost. We handle the design, build and hosting. Email firstname.lastname@example.org if you need help with a website.
Pick two or three channels to test at the beginning. Gain insights into which one works best for you. Content SEO Email
The normal responses to “Do you produce content?” “I don’t understand content” “I just don’t have time to write a blog” “Where do I even start?”
1. Plan 2. Execute 3. Distribute 4. Learn
Plan We write for our customers. Figure out what problems & challenges they face and help by writing great content on the subject. Come up with 15-20 different blog post titles. We use Trello to organise ideas within the team.
Figure out what’s worked for others
Carve out time for blog writing. Come up with a schedule for when content should be live and stick to it.
Execute You need to build a content habit. Whether that’s 500 words a day over a few days or a Sunday spent writing 2000 words in one go.
Pro-tips Make content 2,000 words+ Use http://www.hemingwayapp.com/
Some quick SEO wins
Use woorank.com to get insights into where you website can improve. Use this as your cheat sheet when talking to agencies.
Blog. A LOT.
Make sure your site is mobile optimised. Over 60% of traffic is now via mobile. Google has recently updated it’s algorithm to weight websites on this factor.
Email > Social Customer acquisition rate (%)
Social is awesome for connecting with people. But there is a shift towards getting you to pay for eyeballs as social networks monetise.
Email lists let you keep control. Use a service like Mailchimp to help you manage subscribers, grow your lists and send mobile responsive emails easily.
Celebrate the small wins
Don’t be afraid to mess up
Do what you do best, outsource the rest Bloggers Coders Designers Animators Copywriters Marketers Head on over to talentcupboard.com
Get in touch! @AdamJBall