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The ROI of Learning

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Demonstrating the ROI of Learning Welcome + Introduction April 22, 2015 bsmith@lynda.com webinars@lynda.com Brian Smith Director of Enterprise Marketing


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A Robust Online Training Library Content in Business Leadership, Management, Productivity, Software, Communication, Career Development, and more. 3,400+ courses Avg. 20 courses released per week 10,000+ hours of learning Avg. 5 hours released per day 138,000+ videos Avg. 750 released per week Demonstrating the ROI of Learning


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Britt Andreatta Leadership consultant since 1989 PhD in Education, Leadership + Organizations Professor and Dean at UC Santa Barbara and Antioch University, teaching leadership and success skills lynda.com Member > Author > Director of Learning + Development Please view my seven courses on lynda.com Demonstrating the ROI of Learning


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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Sources Demonstrating the ROI of Learning


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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History Peter Drucker “If you can’t measure it, you can’t manage it.” Demonstrating the ROI of Learning


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Donald Kirkpatrick Demonstrating the ROI of Learning Four levels of evaluation


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Donald Kirkpatrick Demonstrating the ROI of Learning


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Jack Phillips Demonstrating the ROI of Learning The Father of ROI


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ROI Demonstrating the ROI of Learning Did the learners like the program? Did the learners learn the content? Did the learners deploy the learning on the job? Did the learning impact business results? Did the learning investment payoff? Jack Phillips


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The Math Benefit-cost Ratio (BCR) Return on Investment (ROI) Time to payback Works with any currency $ ? ? €, etc. Demonstrating the ROI of Learning


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Benefit-cost Ratio (BCR) BCR = Program Benefits Program Costs Economic indicator of accountability for results. The benefit (return) of an investment is compared to the cost; expressed as a ratio. Demonstrating the ROI of Learning (x:y)


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BCR Example $35,000 $20,000 It cost $20,000 to implement new learning program. The learning resulted in $35,000 savings. BCR = = 1.75 1.75:1 Demonstrating the ROI of Learning For every $1 spent, you received $1.75 in total benefit.


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Return on Investment (ROI) ROI = (Program Benefit Minus Program Costs) Program Costs Economic indicator of accountability for results. The benefit (return) of an investment is divided by the cost; expressed as percentage. X 100 Demonstrating the ROI of Learning %


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ROI Example ROI = ?35,000-?20,000 ?20,000 It cost ?20,000 to implement new learning program. The learning resulted in ?35,000 savings. X 100 = .75 75% Demonstrating the ROI of Learning For every ?1 spent, you received ?.75 in net benefit.


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Time to Payoff Payback = Program Costs Program Benefits Economic indicator of accountability for results. Estimated time in which a program will break even (time after that is added benefit); expressed in time. X time unit Demonstrating the ROI of Learning Time


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Payoff Example Payback = ?20,000 ?35,000 It cost ?20,000 to implement new learning program. The learning resulted in ?35,000 savings. = .57 6.84 months Demonstrating the ROI of Learning The program would pay for itself in 6.84 months. x 12 = 6.84


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Overwhelmed? You only need to build a compelling case for your context. Demonstrating the ROI of Learning


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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Reality Check Is HR/L+D seen as a trusted and valued business partner? Do you have an established record of success? Are you empowered to take intelligent risks and make decisions? Are you justifying an upcoming purchase or evaluating one you have already implemented? Demonstrating the ROI of Learning


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Plenty of Options Cost Output Time Quality Energy Demonstrating the ROI of Learning


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Hard Data Demonstrating the ROI of Learning


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Plenty of Options Cost Output Time Quality Energy Demonstrating the ROI of Learning Service Creativity Development Culture


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Soft Data Demonstrating the ROI of Learning


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Case Study Demonstrating the ROI of Learning “lynda.com access means there is a constant learning resource for employees. Sometimes it only takes two minutes to improve their knowledge, rather than a full day in a classroom to achieve the same outcome.” BENEFITS Complements live training Lets employees quickly find answers to questions Provides detailed reports that inform future training initiatives ABOUT DENTSU AEGIS Denstu Aegis Network helps clients build relationships with consumers through content creation, digital creative execution, market analysis, and much more. 23,000 employees in 110 countries on 5 continents


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Case Study Demonstrating the ROI of Learning “I honestly think this hands-on learning is the best way to learn software. I’m glad UCLA provides lynda.com to all students. I think the more software we know, the more it prepares us for the job market once we graduate.” BENEFITS Supports students in any major Provides tools training outside of class Encourages staff and faculty professional development ABOUT UCLA Founded in 1919, UCLA offers 125 undergraduate and graduate degrees in business, engineering, medicine and more. 35,000 students + 31,000 full- and part-time faculty and administrative staff.


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Case Study Demonstrating the ROI of Learning “If we’re struggling to learn something, or if we’re frustrated trying to get something to work, someone will see if a lynda.com course exists. With such a large amount of content at an affordable price, lynda.com was by far our best bet.” BENEFITS Provides convenient on-demand solution Offers cost-effective and current training Teaches wide range of software, creative, and business skills Helps employees learn at their own level and pace ABOUT EPA Established in 1970, the EPA enforces federal health and environmental laws so that all Americans are safe where they live, learn and work. 17,000 employees located in 10 regional offices across US


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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Business Cents > Business Sense What problem are you solving? How can progress be measured? Who are the stakeholders? Who has what expectations? Demonstrating the ROI of Learning


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ROI vs. ROE Demonstrating the ROI of Learning


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Measuring Success Identify metrics that matter Use data you can get Increasing vs. Decreasing Activity vs. Results Learning vs. Performance Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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Increasing X vs. Decreasing Y Demonstrating the ROI of Learning From A To B by when Time From A Time To B by when Increase productivity or decrease inefficiency? Increase retention or decrease attrition? Increase revenue or decrease waste?


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Activity vs. Results Lead and Lag Measures Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning Lead vs. Lag Measures Lead Measure (activity) Lag Measure (results) measures goal predictive of goal + influenceable lose weight/size diet + exercise doing this… gets that = LEVERAGE


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Demonstrating the ROI of Learning Examples Lag Measure (results) reduce equipment failure reduce safety incidents increase accuracy/efficiency reduce churn increase retention of talent Lead Measure (activity) routine maintenance compliance with safety regs time spent practicing touchpoints with clients coaching provided


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Demonstrating the ROI of Learning Implement Manager Training Lag Measure (results) Increase retention of talent Decrease complaints to HR Lead Measure (activity) Regular one-on-ones Provide coaching Give autonomy Support growth Build cohesive teams


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Demonstrating the ROI of Learning


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Learning + Performance Outcome Demonstrating the ROI of Learning


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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Training + Learning Demonstrating the ROI of Learning training learning Not to scale!


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Demonstrating the ROI of Learning


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Benefits of Learning Demonstrating the ROI of Learning Active participation Authentic motivation Ongoing improvement Employee engagement Retention of talent


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Motivation Demonstrating the ROI of Learning Autonomy opportunities to be self directed Mastery opportunities to learn and grow Purpose contribute to something meaningful


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Continued Improvement Growth mindset Dr. Carol Dweck


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Demonstrating the ROI of Learning


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Engagement How much people are emotionally connected and committed to their organizations, and their willingness to go above and beyond the expectations of their jobs. Demonstrating the ROI of Learning


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Measuring Engagement Demonstrating the ROI of Learning I am proud to work for this company. This company motivates me to go beyond what I would in a similar role elsewhere. I see myself still working here in 3 years. I would recommend this company as a great place to work. I rarely think about looking for a job at another organization.


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In the US Around the World Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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The Power of Engagement Demonstrating the ROI of Learning A disengaged employee costs an organization approximately $3,400 for every $10,000 of salary (Gallup). Engaged employees are 127% more likely to be A performers than C performers (McLean & Company). Highly engaged organizations have the potential to decrease employee turnover by 87% (Human Capital Institute).


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Demonstrating the ROI of Learning From “Making the Case for Employee Engagement”


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L+D is a key driver of employee engagement Demonstrating the ROI of Learning


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The Role of L+D Demonstrating the ROI of Learning Have data that show how L+D is directly related to: increases in overall employee engagement increases in employee identification with organization’s values increase in positive organization culture


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Retaining Top Talent Demonstrating the ROI of Learning Cost to replace an employee is 50% to 250% of annual salary+benefits! SHRM’s “Cost of Turnover” Worksheet Lost productivity (position + others) Offboarding Recruiting > hiring > training Time to previous employee’s performance


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ROI Calculator Demonstrating the ROI of Learning


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How to Maximize the Benefits of Learning Demonstrating the ROI of Learning


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Cultivate Potential Demonstrating the ROI of Learning Having the capacity to become or develop into something in the future. Unrealized ability. Performance = Potential + Support


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Put Learners First Demonstrating the ROI of Learning What is their context? What would make their work life immediately better or easier? Design to solve their problems and maximize their potential.


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Be a Learning Guide Demonstrating the ROI of Learning They will help you show ROI.


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Agenda Return on Investment (ROI) Your Context Results That Matter The Amazing Value of Learning The ROI Method and Process Demonstrating the ROI of Learning


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ROI Methodology Demonstrating the ROI of Learning Five Levels of Evaluation V Model for Business Alignment Process Model to Analyze Impact Data Collection


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Jack Phillips ROI Demonstrating the ROI of Learning Did the learners like the program? Did the learners learn the content? Did the learners deploy the learning on the job? Did the learning impact business results? Did the learning investment payoff?


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Demonstrating the ROI of Learning V Model


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The ROI Process Methodology Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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Data Options Demonstrating the ROI of Learning Hard/soft data Surveys/questionnaires Tests Observation Interviews Focus groups Performance Records


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Demonstrating the ROI of Learning


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Isolating Effect of Program Pre-test, post-test Control group Trend analysis Use of expert studies/data Estimation of impact by: Participants Supervisors Leadership Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning Learn More About ROI


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Learn More About Learning at lynda.com Instructional Design Essentials series: The Neuroscience of Learning with Britt Andreatta Flipping the Classroom with Aaron Quigley Models of Instructional Design with Shea Hanson Needs Analysis with Jeff Toister Running a Profitable Business with Jim Stice Finance Fundamentals with Jim and Kay Stice Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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Demonstrating the ROI of Learning


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Questions + Answers Demonstrating the ROI of Learning BrittAndreatta.com lynda.com


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