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How The Latest Unicorn is Changing The Social Landscape

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April 1, 2015 Carey Lai Venture Capital Investor at Intel Capital in Early Efficient Growth Companies focused on Marketing Technologies & Consumer Marketing Platforms Investment portfolio includes companies such as 500Friends, Box, BrightEdge, Gigya, GreatTone, Nexmo, onefinestay, Sprinklr, SweetLabs and UUCUN How The Latest Unicorn is Changing The Social Landscape


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Social Media Timeline 2 By 2006, MySpace dominated, but Facebook surpassed it by 2008 Source: Merchant Marketing Group


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Social For Enterprise Timeline 3 By 2010, multiple vendors targeted the enterprise Source: Altimeter, Jeremiah Owyang


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A Crowded Enterprise Field 4 Over time, multiple startups emerge in a market Source: Luma Partners


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Large Software Companies Make Bets 5 By 2012, Adobe, Google, Oracle, & Salesforce make acquisitions Source: Sprinklr


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Game Over 6 Lots of people thought social was dead & done…it was a head fake Source: Press releases & estimates


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Game Over 7 Lots of people thought social was dead & done…it was a head fake Source: Press releases & estimates


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Non Consensus Investing & Right 8 You only generate high returns when everyone thinks you’re crazy, but you’re right Source: Benchmark Capital – Andy Rachleff


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Sometimes Reality Doesn’t Prove True 9 Platforms like Wildfire were shut down 14 months after purchase Source: Business Insider


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The Best Is Yet To Come 10 We’ve only begun to see the power of social for the enterprise Sprinklr “By the numbers” Founded in 2009 300% growth (3-years in a row) 2012 to 2015 800 Enterprise Brands Worldwide 6/11 Top U.S. Banks 3/8 Top Hotel Chains 11/42 Retailers 11/32 Tech Titans 5/20 CPG Brands 30% of the Fortune 100 are Sprinklr clients 13% of the Fortune 500 are Sprinklr clients


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