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How to Make the Business Case for Culture & Happiness in the Workplace

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Betsy Rowbottom Co-founder, Chief Culture Officer thegoodjobs.com Sunny Grosso Coaching & Culture Chief deliveringhappiness.com Hello : ]


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Our Hour Together: •   The ROI for happiness at work •   How to become an advocate for happiness at work •   What metrics matter for measuring happiness & engagement We’ll have Q & A at the end – please share your questions! [Yes! we’ll share this deck with you, too ; ]


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Interactive tools: We want to know what you think! Vote early and often! Check out the Questions section on the GoToWebinar tool bar ? Share anything! We want to get to know you & address your questions. Tweet! Tweet! Tweet: #happyculture


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In 2010…


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The Good Jobs is an employment branding solution for attracting and retaining candidates that fit your company culture.


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The Good Jobs


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? ? ? WHOA. 2010 100 COUNTRIES GLOBAL MOVEMENT Delivering Happiness


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Delivering Happiness Culture consulting using the science of happiness and best practices


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Happiness, delivered. 39% MONTHLY SALES 92% UNPLANNED ABSENCE 250 COMPANIES 30 COUNTRIES


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Let’s connect. First name? Where are you joining us from? One word: weather? Type it in the question box!


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Why Culture… and Happiness?


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Do you work someplace where happiness is valued? (pop-up chat question) Yes / No / Depends on the day We want to know you.


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“CULTURE”


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Why ...HAPPINESS?


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What are some of your goals in life?


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OUR BRAINS ARE HARDWIRED TO SEEK HAPPINESS. YET WE’RE SUPERBAD AT PREDICTING WHAT CAN SUSTAIN IT. I’ll be happy when I get ________.


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SUCCESS HAPPINESS


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HAPPINESS SUCCESS


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10 orgs I 2,000 teams I 142,000 employees Successful Org Happy Employees How’s that formula hold up at work? * Harter et al. 2010, Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations


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10 orgs I 2,000 teams I 142,000 employees Successful Org Happy Employees 2x more impact How’s that formula hold up at work? * Harter et al. 2010, Causal Impact of Employee Work Perceptions on the Bottom Line of Organizations Invest in employee happiness = Invest in org success


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*gallup *2014 Gallup


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*gallup 67% US Workers *2014 Gallup


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33% 50% 17% Source: 2015 Gallup 67% US Workers


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Gallup 2012 $500B IN LOSSES :(


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Beyond money… 60% more quality defects 49% more safety incidents


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Talent is in the driver’s seat. Continuing economic recovery Unreasonable job expectations Employee “discerning” attitudes Talent shortage Skills gap Bottom line: Increased competition for talent


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These factors make CULTURE, HAPPINESS & ENGAGEMENT critical for recruitment and retention! + + Talent Environment: 2015


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Making the Business Case for a Culture of Happiness


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What are your goals in life? Human sense


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Happiness is seriously good for business. *Barbara Fredrickson, The Positivity Ratio Scientific sense


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positive emotions BROADEN AND BUILD THEY’RE ABOUT OPPORTUNITIES INTERNAL MOTIVATION THEY HELP US THRIVE NEGATIVE STATES THEY’RE ABOUT THREATS EXTERNAL MOTIVATION THEY HELP US SURVIVE Your brain on emotions negative emotions NARROW OUR FOCUS


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WE DO OUR BEST WORK When we’re happy we’re more… CREATIVE INNOVATIVE COLLABORATIVE ADAPTIVE PRODUCTIVE Your brain on emotions


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Business sense


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Business sense


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Business sense


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Fortune’s 100 best workplaces vs S&P 500 Business sense


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Secret formula


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CULTURE is the secret sauce.


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An environment


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The right environment


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YOUR CULTURE IS YOUR BRAND… PSST, YOUR CULTURE IS SHOWING FB GLSS DOOR TWITTER YOUTUBE Is culture nice or need


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Work __ Tipping point?


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Ok. So, how do you get people on board? Yes yes yes, we agree!


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It wasn’t all bestsellers and busses… It’s all about the right conversations


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1. Know your challenges. They think it’s fluff They care, but don’t know where to start They don’t see how it effects business They don’t want to change the status quo They don’t want to admit there’s a problem


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#1 reason for resisting change People don’t want to give up something they value Ask what they value, and speak to the head and heart.


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2. Talk metrics. This deck is yours! We’ll share it with you. The soft stuff is the hard stuff.


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Then talk your metrics Free ; ]


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Happiness at Work Survey NIC MARKS, TED SPEAKER Free ; ] Tool. Metrics of happiness


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3. Talk competition


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Culture is strategic! Bags fly free. Freedom to fly. Highest loyalty in the industry


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4. Talk using tactics What are your org’s problem spots? How can you design solutions with culture?


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Systems are usually not enough! Impact Strategy/CSR Product & Service Design Marketing & Brand Design Hiring & Onboarding Benefits, Perks, Incentives Learning & Development Rewards/Recognition Feedback & Evaluations Group Meetings Internal Communication Physical Space & Decor Culture Branded Products Organizational Structure Company Events


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5. Sometimes, words are not enough Use visuals and metaphores!


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Are you advocating for culture change or happiness at work? YES / KINDA / NO ? Pop-Chat Question!


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CULTURE to attract, hire, and retain


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(what people brag about to friends) Bonuses Benefits Fit Flexibility Wellness Programs Prizes Fun PTO Extreme Perks Trust Career Development Surprises Happiness Meaningful work Community Involvement Purpose Culture


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Free ; ]


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? A bit about us. And how we can help ; ) Great, what next?


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What we do. speaking coaching consulting tools & design


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How we do it.


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Your Roadmap to sustainable culture change


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We’ll pick a few of your most popular questions Let’s do some QnA


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Friday, March 20! (first day of Spring) promotes the idea that the pursuit of happiness is universal.


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Join us this Friday ;] IDoH [CO]WORK HAPPY HOUR


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What is one thing you will do? #happyculture Join us now


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THEN DO.


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Did we cover everything you wanted? YES! MOSTLY NO, TELL ME MORE ABOUT _______ ? How was it for you?


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Betsy betsy@thegoodjobs.com Sunny sunny@deliveringhappiness.com Thank You! How can we help?


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