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Start over strategy

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Start over strategy for tomorrow’s future


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Moving From Omni-Channel to the MULTI-PLEX BRAND EXPERIENCE Joshua C. Sigel


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Single-channel Multi-channel omni-channel catalog catalog Evolution of the Retail Shopping Experience


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Multiplex brand experience


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Do we look at this as a POS decision? What about on-line ordering and grocery shopping? How does mobile come into play? If we choose a platform that everyone else has deployed how do we create a competitive edge? How long will it take to make changes? How expensive will those changes be? where do we begin?


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Our own stores Competitors stores, online and off Other consumer facing businesses Past work experience Customers Street and analyst community Employees experience design process


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experience design process


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Retail Food Food Service


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Guiding Principles 1 platform create a JOURNEY leverage our smaller size let history inform the future, not drive the it LET GUESTS CHOOSE quickly move from DECISION to ACTION


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Digital Shoppers Multi-channel buyers Researchers Physical store buyers Our customer


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13 Where it started


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SOLUTIONS


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SOLUTIONS


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SOLUTION


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SOLUTION


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SOLUTION


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SOLUTION


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SOLUTION


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SOLUTION


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NEXT GENERATION RETAIL ARCHITECTURE


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INFRASTRUCTURE (NMFG as an example)


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Multitude of order options: Self Service Kiosk; Mobile; Online AND integrated them to create a Muliplex brand experience All forms of payment. Anywhere. Unique Payment Options for families and groups. Food related information Queue busters In-store format that makes it safe and easy for parents with children, differently abled, and seniors to order and enjoy their food The ability to grocery shop AND enjoy


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Q&A


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Joshua@Sigel.com @JoshuaSigel


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