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Start over strategy for tomorrow’s future
Moving From Omni-Channel to the MULTI-PLEX BRAND EXPERIENCE Joshua C. Sigel
Single-channel Multi-channel omni-channel catalog catalog Evolution of the Retail Shopping Experience
Multiplex brand experience
Do we look at this as a POS decision? What about on-line ordering and grocery shopping? How does mobile come into play? If we choose a platform that everyone else has deployed how do we create a competitive edge? How long will it take to make changes? How expensive will those changes be? where do we begin?
Our own stores Competitors stores, online and off Other consumer facing businesses Past work experience Customers Street and analyst community Employees experience design process
experience design process
Retail Food Food Service
Guiding Principles 1platform create a JOURNEY leverage our smaller size let history inform the future, not drive the it LET GUESTS CHOOSE quickly move from DECISION to ACTION
Digital Shoppers Multi-channel buyers Researchers Physical store buyers Our customer
13 Where it started
NEXT GENERATION RETAIL ARCHITECTURE
INFRASTRUCTURE (NMFG as an example)
Multitude of order options: Self Service Kiosk; Mobile; Online AND integrated them to create a Muliplex brand experience All forms of payment. Anywhere. Unique Payment Options for families and groups. Food related information Queue busters In-store format that makes it safe and easy for parents with children, differently abled, and seniors to order and enjoy their food The ability to grocery shop AND enjoy