How Your Nonprofit Can Win Online in 2014

Презентация изнутри:

Слайд 0

How Your Nonprofit Can Win Online in 2014 February 20, 2014

Слайд 1

A little about me Caryn Stein Content Strategist, Network for Good Mission: Empower and inspire online fundraisers. Reach me: @caryn74

Слайд 2

A little about Network for Good Network for Good helps nonprofits raise money online with easy, affordable online fundraising tools and training.

Слайд 3

Слайд 4

Photo source: Amazon Cares

Слайд 5

Photo source: Light Brigade

Слайд 6

Слайд 7

Слайд 8

Слайд 9

Слайд 10

Слайд 11

Слайд 12

The giving experience matters.

Слайд 13

Слайд 14

Слайд 15

Online donors convert at a higher rate and give more with a personalized, consistent giving experience.

Слайд 16

The #1 Way to Increase Online Giving?

Слайд 17

The #1 Way to Increase Online Giving

Слайд 18

Online or off, your fundraising must: Tap into emotion. Make it easy to take action. Get social.

Слайд 19

Tap into emotion.

Слайд 20

“Each year, 8,000 children are detained for immigration violations.”

Слайд 21

Слайд 22

Make your cause personal. Be specific. Clearly show the impact of a donation.

Слайд 23

Make it easy to take action.

Слайд 24

The average attention span of a goldfish: 9 seconds The average attention span in 2013: 8 seconds The average attention span in 2000: 12 seconds

Слайд 25

Get social.

Слайд 26

Слайд 27

Use technology to amplify other voices.  People on the front lines of your work Fans who will champion your work People with credibility and authority who can attest to the quality your work

Слайд 28

Слайд 29

Слайд 30

Слайд 31

Слайд 32

Слайд 33

Слайд 34

5 Donation Page Musts Feature one clear call to action that emphasizes why your mission is critical. Connect the donor to your cause with a compelling photo, plus your branding and message. Offer well-positioned recurring gift options. Keep your form short and uncluttered – the more fields to fill out, the higher the abandon rate. Include social proof like testimonials, tickers or ratings.  

Слайд 35

Слайд 36

Слайд 37

Слайд 38

Слайд 39

Слайд 40

Слайд 41

5 Ways to Instantly Improve Your Nonprofit Home Page Feature an emotionally-engaging image. Include a 2-second statement that instantly conveys who you are and what you do. Provide clear, intuitive navigation. Feature a big, bold donate button. Offer an easy way to engage people whose interest has been captured (like an email signup).

Слайд 42

Слайд 43


Слайд 44

Technology enables people’s most trusted sources - those perceived as their peers - to be the most influential and amplified messengers. We are no longer the messengers in chief. 

Слайд 45

Remember the Vanilla Ice Principle of Social Media

Слайд 46

Stop. Collaborate and listen.

Слайд 47

Set up a listening station Maintain a consistent brand and voice Share more than you ask Use social media as a testing lab Empower your champions by giving them the right tools and content Being Socially Smart

Слайд 48

Слайд 49

Your cause must be mobile-friendly

Слайд 50

Слайд 51

Your cause is mobile, whether you are ready or not.

Слайд 52

Слайд 53

How do you start? Take inventory of how accessible your nonprofit is via mobile. Learn how many of your visitors arrive via mobile. Recognize the opportunity (the chance to reach people more immediately) and the constraint (mobile experiences need to be simple and easy). Optimize for easy giving and pledging.

Слайд 54

Слайд 55

Remember: Technology doesn’t inspire people … YOU DO!

Слайд 56

Слайд 57

Online Fundraising Learning Center: Free Nonprofit Webinars: Digital Giving Index: