Can you solve… Alok Rodinhood Kejriwal Founder – 2win group & therodinhoods
Can you solve 25 * 4 = ?
So, you think I’m kidding? Let me ask you again: What is the result of 25 * 4 ?
The Answer is obvious… 25 * 4 = 100
Now, how about solving this one? (12.5*2) * (8/2) = ?
The Answer is … (12.5*2) * (8/2) = 100
There is A set of Entrepreneurs who try to solve 25 * 4 = 100
There is B set of Entrepreneurs who try and solve (12.50*2) * (8/2) = 100
Confused? Let me explain! 100 100 IS THE DESIRED OUTCOME
The PATH to the desired outcome can be 25 * 4 = 100 (12.50*2) * (8/2) = 100 Path 1 to outcome Path 2 to Outcome
Let’s take an example Say that Entrepreneurs Alok and Arun independently start up, to set up an Electric Car Rental business Both determine that the minimum viability of their biz would be 100 Electric Car Rental orders per day
The difference between them? Alok wants to achieve a 100 rentals a day as his only goal. Arun wants to achieve 100 rentals a day AND MAXIMISE his revenues as his goal.
The Approach Alok follows: 25 * 4 = 100 No. of rental orders per day No. of exclusive Corporates signed up TOTAL Rentals per day
Alok’s Rentals Are typically quick turnaround and city-centric that yield average revenues per trip.
The Approach Arun follows: (12.50*2) * (8/2) = 100 1 way drop to airport (so half trips) 2 Airports in the city 4 Corporates signed up 2 vendors of the Corporates Total trips
Arun’s Rentals Are focused on Airport Drops that are complex to manage but are high revenue yielding.
In his startup, Alok has to deal with 2 variables: 25 * 4 = 100 1.Managing the orders per day 2. Servicing the exclusive Corporates signed up
Arun has to deal with 4 variables: (12.50*2) * (8/2) = 100 1. Timely Drop / Pickups from Airport 2. Managing Airport rules and regulations 3. Managing Corporate clients 4. Managing competition serving the Corporates
Variable Mitigation Alok Make sure that the cars for the city trips are comfortable and in order 2. Make sure that the 4 Corporate Clients are fully satisfied – meet each of them everyday in rotation. Arun Make sure that the airport drops are on time; each time Keep track of the 2 Airport rules and regulations Manage the 8 Corporate relationships Make sure that the competition serving the Corporates are not getting ahead.
Takeaway? Sometimes, entrepreneurs land up choosing highly complex and difficult to manage paths to achieve their FIRST GOAL.
Approach? SET THE GOAL first, THEN the path to the goal The GOAL IS 100 Trips Path ? 25*4 or (12.5*2) * (8/2)
My humble advice Startups and Entrepreneurs should focus on achieving their goals with the MINIMUM number of variables they have to deal with.
Real Life Case Examples
Homework If you are starting up, can you write your GOAL with the least number of variables?
Liked this presentation? Go through some more! Basic Funding Concepts for Entrepreneurs How to Price what you Sell How to write effective e-mail proposals How to make an engaging PPT PR for Startups – a reference guide!
Connect with me! e-mail - firstname.lastname@example.org Facebook - facebook.com/rodinhood Twitter - @rodinhood Linkedin - alokkejriwalMy social network for anyone enterprising! therodinhoods.com Presentations – www.slideshare.net/rodinhood