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A TALE OF TWO KINDS OF STARTUPS Jen van der Meer

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A TALE OF TWO KINDS OF STARTUPS Jen van der Meer STRATA IGNITE OCTOBER 28, 2013


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Jen van der Meer @jenvandermeer


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& There are two kinds of startups. BADASS. SUPER BADASS.


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Badass: LEAN STARTUP Lean startup loop


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Badass: LEAN STARTUP Super Badass: STARTUPS THAT MAKE YOU LEAN Lean startup loop Wearable fitness devices


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Badass: Get traction Acquisition funnel. 500 hats version.


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Badass: Get traction Transtheoretical model (TTM). Developed in the 1980s by alcoholism researchers James O. Prochaska and Carlo C. DiClemente Super Badass: Change behavior Acquisition funnel. 500 hats version.


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Badass: Failure is the new success


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Badass: Failure is the new success IOM: Preventable medical errors are the 6th leading cause of death in the US. Super Badass: Zero points of failure


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Badass: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin


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Badass: PERMISSION MARKETING Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. _Seth Godin Informed consent is a process for getting permission before conducting a healthcare intervention on a person. Super Badass: INFORMED CONSENT


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Badass: BIG DATA


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Badass: BIG DATA Super Badass: OPEN DATA


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Badass: DATA SCIENTIST TALENT WAR 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013


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Super Badass: EVERYONE DOES SOME MATH 190,000 Predicted Data Science Shortage by 2018 McKinsey Global Institute Prediction, 2013 Badass: DATA SCIENTIST TALENT WAR


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Badass: GET TO HOCKEYSTICK Hockeystick growth curve.


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Badass: GET TO HOCKEYSTICK Variations of the Earth’s surface temperature. Northern hemisphere. Deparutres in temperature © from 1961 to 1990 average. Sourece: Mann, Bradely & Hughs, Natuure, 1998. Super Badass: REVERSE THE HOCKEYSTICK Hockeystick growth curve.


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Badass: RAISE MILLIONS Groupon opens the NASDAQ


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Badass: RAISE MILLIONS International Comparison of Spending Health OECD Health Data 2005 and 2006. Commonwealth Fund National Scorecard on US Health System Performance, 2006. Super Badass: SAVE TRILLIONS Groupon opens the NASDAQ


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In pursuit of the SUPERBADASS: HealthDataChallenges.com @JENVANDERMEER @LUMINARYLABS


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