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The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd
“Think left and think right and think low and think high. Oh, the thinks you can think if only you try.” Dr Suess
Learning thinking skills will improve: data analysis, ad words campaigns, ideas for content creation, ways to approach outreach, ways to find new sources of traffic and ways to raise the revenue and success of a website – because that's what we are all here for, right?
Source: distractify.com Children have brilliant creative minds naturally and unashamedly…
“Creativity is not a talent, it’s a way of operating.” John Cleese Credit: screen shot from Monty Python’s Flying Circus TV Show
Until you have learnt the fundamentals and know how to do something the right way, it’s very difficult to do it to your best ability
Understanding how to think will drastically improve your creativity.
Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution
Lateral thinking Non-sequential Non-selective Removing preconception Being wrong before being right Open to all ideas
I recommend reading this book to learn more…
We need copying to build a foundation of knowledge and understanding.
© Jim Davis Copying cartoons, like Garfield, was a foundation for developing my illustration skills. I then progressed to find my own unique style.
I think I was getting pretty good after a few years…
Getting into the right state is essential for reaching our full potential. Our states can be open or closed. Being closed, stressed or under pressure usually inhibits creative thinking.
Dopamine Relaxed Distracted Emotion research would indicate that the best environments in which to incubate creativity are: Always carry a notebook
Any activity where we are relaxed yet focused on a mundane function and not thinking is our sweet spot for ideas: In the showerExercisingCooking Listening to musicDrivingSwimming
Removing yourself from the usual place of work will remove yourself from distraction, help the brain to break pattern which in turn will switch into a more receptive state for ideas: Coffee shopThe libraryA hotel Or even a camper van…
Obligatory Breaking Bad shot… Source: breakingbad.wikia.com
It is estimated there are 295 exabytes of information in the world This equals 315 times the amount of sand in the world
There are no new ideas.
Combinations of old ideas are where new ideas are created. Take an existing product and improve it, add a unique twist to it or combine it with another.
The very first mobile phone to contain a camera was released in Japan, in 2000 by J-Phone After someone connected a digital camera and a mobile phone as an added feature to sell more phones
Ideas wall Source: crazywalls.com An ideas wall is a technique used to help make connections between random bits of information
moz.com/blog/how-to-be-more-creative-in-your-online-campaigns Read this in-depth article to learn how to make an ideas wall…
My advice above all else is to read as widely as possible as I believe this feeds a creative mind more than any other activity. You get out what you put in…
“Great minds ask great questions” Michael J. Gelb, Think Like Da Vinci
What? Why? Where? How? Who? When? Always be asking:
The brain is a muscle. Scientific evidence shows that synapses forge physical channels through the brain which become stronger and more deeply ingrained the more an action is repeated.
Through repeated thinking skills you can become more creative.
Ten Ideas exercise… Waiters pad List ten ideas Train your brain Every. Day.
Source: Airplane The Movie ©Paramount Pictures Voicing an idea is like a fear of flying – a leap of faith
Perhaps the most terrifying thing humans can expose ourselves too is the potential public humiliation of saying: ‘this is what I think… this is what I believe…’
Get out of your comfortable cage and push yourself
Ideas + action = creativity
The key to creativity is: Learning the skill State & Environment Making connections Feeding the machine Overcoming fear Practice Action
Source: StarWars © George Lucas “Do. Or do not. There is no try. ” (Yoda voice optional)
Thought provoking short articles and practical tips about being more creative to improve your online campaigns: Sign-up for the weekly newsletter and get the free ebook at: creativity101.com
Shelli WalshShellShock Ltd Creative online campaigns to engage and produce measureable results ShellShockuk.com