'

The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd

Понравилась презентация – покажи это...





Слайд 0

The thinks you can think if only you try… Shelli Walsh, ShellShock Ltd


Слайд 1

“Think left and think right and think low and think high. Oh, the thinks you can think if only you try.” Dr Suess


Слайд 2

Learning thinking skills will improve: data analysis, ad words campaigns, ideas for content creation, ways to approach outreach, ways to find new sources of traffic and ways to raise the revenue and success of a website – because that's what we are all here for, right?


Слайд 3

Source: distractify.com Children have brilliant creative minds naturally and unashamedly…


Слайд 4

“Creativity is not a talent, it’s a way of operating.” John Cleese Credit: screen shot from Monty Python’s Flying Circus TV Show


Слайд 5


Слайд 6

Until you have learnt the fundamentals and know how to do something the right way, it’s very difficult to do it to your best ability


Слайд 7

Understanding how to think will drastically improve your creativity.


Слайд 8

Vertical thinking Traditional thinking Logical Methodical Sequential Stops at first solution


Слайд 9

Lateral thinking Non-sequential Non-selective Removing preconception Being wrong before being right Open to all ideas


Слайд 10

I recommend reading this book to learn more…


Слайд 11

We need copying to build a foundation of knowledge and understanding.


Слайд 12

© Jim Davis Copying cartoons, like Garfield, was a foundation for developing my illustration skills. I then progressed to find my own unique style.


Слайд 13

I think I was getting pretty good after a few years…


Слайд 14

Getting into the right state is essential for reaching our full potential. Our states can be open or closed. Being closed, stressed or under pressure usually inhibits creative thinking.


Слайд 15

Dopamine Relaxed Distracted Emotion research would indicate that the best environments in which to incubate creativity are: Always carry a notebook


Слайд 16

Any activity where we are relaxed yet focused on a mundane function and not thinking is our sweet spot for ideas: In the shower Exercising Cooking Listening to music Driving Swimming


Слайд 17

Removing yourself from the usual place of work will remove yourself from distraction, help the brain to break pattern which in turn will switch into a more receptive state for ideas: Coffee shop The library A hotel Or even a camper van…


Слайд 18

Obligatory Breaking Bad shot… Source: breakingbad.wikia.com


Слайд 19


Слайд 20

It is estimated there are 295 exabytes of information in the world This equals 315 times the amount of sand in the world


Слайд 21

There are no new ideas.


Слайд 22

Combinations of old ideas are where new ideas are created. Take an existing product and improve it, add a unique twist to it or combine it with another.


Слайд 23

The very first mobile phone to contain a camera was released in Japan, in 2000 by J-Phone After someone connected a digital camera and a mobile phone as an added feature to sell more phones


Слайд 24

Ideas wall Source: crazywalls.com An ideas wall is a technique used to help make connections between random bits of information


Слайд 25

moz.com/blog/how-to-be-more-creative-in-your-online-campaigns Read this in-depth article to learn how to make an ideas wall…


Слайд 26


Слайд 27

My advice above all else is to read as widely as possible as I believe this feeds a creative mind more than any other activity. You get out what you put in…


Слайд 28


Слайд 29

“Great minds ask great questions” Michael J. Gelb, Think Like Da Vinci


Слайд 30

What? Why? Where? How? Who? When? Always be asking:


Слайд 31

Source: distractify.com


Слайд 32


Слайд 33

The brain is a muscle. Scientific evidence shows that synapses forge physical channels through the brain which become stronger and more deeply ingrained the more an action is repeated.


Слайд 34

Through repeated thinking skills you can become more creative.


Слайд 35

Ten Ideas exercise… Waiters pad List ten ideas Train your brain Every. Day.


Слайд 36


Слайд 37

Source: Airplane The Movie ©Paramount Pictures Voicing an idea is like a fear of flying – a leap of faith


Слайд 38

Perhaps the most terrifying thing humans can expose ourselves too is the potential public humiliation of saying: ‘this is what I think… this is what I believe…’


Слайд 39

Get out of your comfortable cage and push yourself


Слайд 40

Ideas + action = creativity


Слайд 41

Source: distractify.com


Слайд 42

The key to creativity is: Learning the skill State & Environment Making connections Feeding the machine Overcoming fear Practice Action


Слайд 43

Source: StarWars © George Lucas “Do. Or do not. There is no try. ” (Yoda voice optional)


Слайд 44

Thought provoking short articles and practical tips about being more creative to improve your online campaigns: Sign-up for the weekly newsletter and get the free ebook at: creativity101.com


Слайд 45

Shelli Walsh ShellShock Ltd Creative online campaigns to engage and produce measureable results ShellShockuk.com


×

HTML:





Ссылка: