'

Today’s Emerging Trends That Will Shape 2016

Понравилась презентация – покажи это...





Слайд 0

2017 FORECAST Key Trends Defining The Future #2017Forecast | Published December 2015 | © PSFK 2015


Слайд 1

D O W N L O A D 2 0 1 7 P S F K’ S F O R E C A S T PSFK’s 2017 Forecast leverages the power of PSFK.com’s editorial content from the past twelve months to develop our predictions for trends that will shape 2016, 2017 and beyond. These 15 nascent trends stem encompass industries from retail to healthcare and offer insights into how each industry will have to adapt to the changing landscape of consumer needs. ‣ The 50+ pages of the report feature ‣ 15 trends that will shape 2017 ‣ Implications for Retail, Travel, Tech, Work, Home, Health and Marketing ‣ Perspectives from leading experts across the globe Get the report: psfk.com/2017-Forecast


Слайд 2

A B O U T P S F K L A B S PSFK Labs is an idea generation service. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world’s most future forward companies, helping them to develop new products, services and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com.


Слайд 3

I N T R O D U C T I O N PSFK Labs’ 2017 Forecast Report identifies today's emerging trends that will shape tomorrow's creative business solutions. While individual technologies may change, the needs they fill remain rooted in basic human drives. By analyzing thousands of content shared on PSFK.com and through external sources, PSFK Labs identified 15 nascent trends that will continue to grow and mature in 2016 and into 2017. While the examples in this report may have only been recently conceived, as each trend continues to be developed and nurtured, it has the opportunity to break into the mainstream. Not only will this report help designers, retailers and marketers think about where to focus their gaze in the next year, but it will also shape how those ideas will become realities for the year that follows. Throughout the report, PSFK identified how industries from retail to health and travel can nurture these ideas to create a happier, more productive future for their consumers. Join us as we look at the trends that will shape 2016, 2017 and beyond! PIERS FAWKES Founder & Editor-In-Chief PSFK.com & PSFK Labs


Слайд 4

K E Y T A K E A W A Y S 1) CLOUD-ENABLE YOUR WORKFORCE New tools and technologies must enhance and support human relationships, foster communication, collaboration and creativity. 2) FOCUS YOUR MARKETING WITH COMMUNITY INITIATIVE To truly resonate with today’s consumers, products and marketing efforts must be a true reflection of the broader cultural values. SCOTT LACHUT 3) ENGAGE ALL THE SENSES President of Research
 Instead of just sight and sound, the next wave of storytelling will better immerse & Strategy people by catering to all the senses. PSFK Labs 4) SELF-EDIT WITH AUTOCORRECT Intelligent editing tools and visual expression focus messages to serve smaller screens. 5) BLEND PHYSICAL & DIGITAL BRAND EXPERIENCES Wearables present the opportunity to blend the lines between online and offline worlds. 6) MAKE HARDWARE SOFT Connected products from clothing to packaged goods will change the relationship people have with their devices.


Слайд 5

2 0 1 7 T H E M E S THE NEW SINGULARITY TOUCH ENABLED WORLD LIFE 
 PARTNERING CLOSED-LOOP COMMUNITY Creative, cultural and technological innovations will allow people to freely, openly and easily express themselves. Simulated environments and performance-enabled fabric will allow people to interact through gesture and touch with both the real and virtual world. Predictive, contextual and intelligent services will offer intimate, relevant and personal support throughout the day and along the course of a lifetime. Distributed tech will connect citizens no matter where they are to offer intelligent services to people in every corner of the world. ‣Inclusive Beauty ‣Mutable Fashions ‣Distilled Expression ‣Radical Transparency ‣Immersive Computing ‣Fabricated Performance ‣Multi-Sensory Storytelling ‣Corrective Centering ‣Intimate AI ‣Life Editors ‣Digital Daycare ‣Self-Supporting Cities ‣Product As Retail ‣Fan Matchmaking ‣Nomadic Living


Слайд 6

THE NEW SINGULARITY Creative, cultural and technological innovations will allow people to freely, openly and easily express themselves.


Слайд 7

01. INCLUSIVE BEAUTY While traditional notions of beauty still pervade much of today’s cultural landscape, there has been a growing movement to celebrate humanity’s diversity from the perspective of sexual ethnicity, age, sexual identity, body types - in product designs, fashions and marketing campaigns.


Слайд 8

AGEIST Lifestyle Magazine Focuses On Culture Of Older Generations agei.st


Слайд 9

02. MUTABLE FASHIONS New manufacturing techniques paired with digital technologies are allowing the styles people wear to make an even more dynamic statement about them, bringing elements of interactivity, adaptivity and movement to the latest fashions.


Слайд 10

CARESS OF THE GAZE Shawl Changes Shape Based On Where People Look bit.ly/1MGRVoU


Слайд 11

03. DISTILLED EXPRESSION As more communication takes place within short bursts over mobile, social and wearable platforms there’s a related shift to more condensed, visual forms of expression that encapsulate bigger needs and emotions in easily consumable packages.


Слайд 12

CHILL Emoticon Language Designed For Wearable Devices apple.co/1GUY58H


Слайд 13

04. RADICAL TRANSPARENCY In an effort to differentiate themselves in today’s marketplace and align themselves more closely with the values of consumers, businesses are taking radical steps to share the practices, impacts and stories behind the products and services they sell.


Слайд 14

ZADY Packaging Communicates Responsible Production Path zady.com


Слайд 15

TOUCH ENABLED WORLD Simulated environments and performance-enabled fabric will allow people to interact through gesture and touch with both the real and virtual world.


Слайд 16

05. IMMERSIVE COMPUTING Combining the 360-degree immersion of virtual reality experiences with emerging interface paradigms to enable people to interact within stimulated environments, transforming passive viewing into a fully-engaging exercise.


Слайд 17

TESLA STUDIO Full Body Suit Stimulates Tactile Experiences teslasuit.com


Слайд 18

06. FABRICATED PERFORMANCE Sensors are moving from the world of rigid hardware to be more closely integrated into people’s lives through the clothing that they wear. These technologies are being embedded into fabrics to monitor activity, provide feedback and actively contribute to the performance of wearers.


Слайд 19

LUMO Running Shorts Provide Real-Time Performance Feedback lumobodytech.com


Слайд 20

07. MULTI-SENSORY STORYTELLING As a way to create more dynamic narratives that capture the attention of audiences, creators are combining traditional storytelling techniques with digital and physical experiences designed to engage a variety of senses.


Слайд 21

DISNEY Wearable Toy Turns Everyday Space Into Harrowing Adventures playmation.com


Слайд 22

LIFE PARTNERING Predictive, contextual and intelligent services will offer intimate, relevant and personal support throughout the day and along the course of a lifetime.


Слайд 23

08. CORRECTIVE CENTERING New technologies and designs are helping people deal with the host of digital and real world distractions that pop up in daily life, allowing them to disconnect from their surroundings, providing the optimal conditions for increased creativity and productivity.


Слайд 24

AGATA NOWAK Cushioned Chair Blocks Mobile And Wi-Fi Signals on.be.net/1NH0wxg


Слайд 25

09. INTIMATE AI The algorithmic systems that already permeate daily life are getting upgraded with personalized interfaces that enable people to naturally communicate to accomplish tasks and even have ii’maddition of AI learning and w simulated conversations. The contextual understanding makes it possible for these platforms to more intimately know their users, opening the door to tailor these experiences over time.


Слайд 26

IVEE Voice Assistant Automatically Schedules Tasks helloivee.com


Слайд 27

10. LIFE EDITOR As more of people’s interactions take place over digital platforms, keeping up with the steady stream of emails, texts, social updates and information becomes a bigger challenge. Automated systems and intelligent filters are stepping in ease the burden, improving the quality and frequency of online communications.


Слайд 28

IBM WATSON Tone Analyzer Avoids Email Mistakes ibm.com/1ks0wnf


Слайд 29

11. DIGITAL DAYCARE As much as they may want to, today’s busy and single parents can’t always be around to take care of their children. Connected products are helping to offload some of that burden by ensuring that moms and dads are always cued into what’s happening in their kids’ lives, even if they can’t be there in person.


Слайд 30

OWLET Sock Alerts Parents To Baby’s Vitals owletcare.com


Слайд 31

CLOSED-LOOP COMMUNITY Distributed tech will connect citizens no matter where they are to offer intelligent services to people in every corner of the world.


Слайд 32

12. SELF-SUPPORTING CITIES The promise of an automated workforce is moving closer to reality with wide scale experiments in robotics that provide on-demand delivery, maintenance and transport services that support the continuous operation of homes, businesses, cities and beyond.


Слайд 33

CARRY Autonomous Parcel Delivery Vehicle Avoids Missed Packages dispatchrobotics.com


Слайд 34

13. PRODUCT AS RETAIL The notion of commerce has completely changed in the face of digital platforms, bringing the ability to shop into completely new mobile and social channels. It’s further evolving with the development of internet-enabled products and platforms that bring a level of one-click and even automated purchases to people’s homes and offices.


Слайд 35

HIKU Handheld Scanner Builds And Orders Grocery List hiku.us


Слайд 36

14. FAN MATCHMAKING In an effort to create a valuable community ecosystem around their brand and products, companies are launching social initiatives and niche networks that encourage fans to come together around shared interests and passions to meet fellow like minds.


Слайд 37

SPRITE Limited Edition Can Unlocks Special Content refresh.sprite.com.br


Слайд 38

15. NOMADIC LIVING An increasingly freelance, digital citizenry has given rise to new set of services and platforms that enable people to lead fulfilling lifestyles nearly anywhere around the world by connecting them to flexible work and living situations.


Слайд 39

MOD Pop-Up Offices Include Wi-Fi, Concierge Service, And Coffee mod.work


Слайд 40

D O W N L O A D 2 0 1 7 P S F K’ S F O R E C A S T PSFK’s 2017 Forecast leverages the power of PSFK.com’s editorial content from the past twelve months to develop our predictions for trends that will shape 2016, 2017 and beyond. These 15 nascent trends stem encompass industries from retail to healthcare and offer insights into how each industry will have to adapt to the changing landscape of consumer needs. ‣ The 50+ pages of the report feature ‣ 15 trends that will shape 2017 ‣ Implications for Retail, Travel, Tech, Work, Home, Health and Marketing ‣ Perspectives from leading experts across the globe Get the report: psfk.com/2017-Forecast


Слайд 41

2017 FORECAST Key Trends Defining The Future #2017Forecast | Published December 2015 | © PSFK 2015


Слайд 42


×

HTML:





Ссылка: