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INTENSIVE: Facebook and Pinterest Community Building

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INTENSIVE: Facebook and Pinterest Community Building


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Facebook and Pinterest Community Building Instructor: Lisa Wells Cook Eat Paleo @CookEatPaleo Instructor: Lisa Leake 100 Days of Real Food @100DaysRealFood


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Build Your Pinterest Community Grow a loyal following Increase engagement Drive more traffic to your blog


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Build Your Pinterest Community


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Create an inviting profile


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Optimize for mobile 75% of all Pinterest traffic comes from mobile apps Source: TechCrunch, Feb 6, 2014


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Create Engaging Pins Rich pins Vertical image Keyword rich description Pinterest templates: Canva


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Be Active Pin daily Pin when your audience is active Engage your community Schedule: Ahalogy, ViralWoot


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Use the power of group boards Expose your content to new audiences Gain followers Support others in the community Find boards: PinGroupie


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Promote Outside of Pinterest Pin it button for images Follow widget Insert in blog posts, email Share on social media Facebook tab: Woobox


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Track Community Engagement Tool: Tailwind


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Measure Your Success Tool: Google Analytics


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Build Your Pinterest Community Grow your following Increase engagement Drive traffic to your blog Pinterest tool links: cookeatpaleo.com/BHF14


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Facebook and Pinterest Community Building Instructor: Lisa Wells Cook Eat Paleo @CookEatPaleo Instructor: Lisa Leake 100 Days of Real Food @100DaysRealFood


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Facebook for Blogs Blog started in May 2010 “Fan Gate” created in April 2011 33% of my traffic (over all time) has come from FB


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Facebook Fan Gate More details on my husband’s blog: problogschool.com/


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Facebook: Good vs. Bad PROS People click on links You can post several times a day Ability to monetize When it’s good… it’s really good It’s free CONS You are not in control All pages are not created equal Paying to promote is not so great


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What Facebook Did To Me I did not become this boring overnight.


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What Still Works Text Posts (just “x” out preview if sharing a link) Teasers Being Yourself Ignoring the Rules Telling Followers What to Do Diversifying ALWAYS: Good quality content is good quality content.


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