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A case study onA step towards #EnergySecurity
Global Energy Crisis Energy Awareness Why? #EnergySecurity remains the prime concern for every nation Energy crisis has been detected as the virus eating out peace, harmony and security from the planet. GAIL being the pioneer of the Indian energy industry aims at educating people about the same.
GLOBAL ENERGY CRISIS According to the International Energy Agency the world will need almost 60% more energy in 2030 than in 2002 Demand for oil is expected to double in 20 years. Oil industry experts estimate that current reserves will only last for about 40 years. We depend on oil for 90% of our transport, and for food, pharmaceuticals, chemicals
ENERGY EDUCATION#EnergyScore In order to spread the awareness about #EnergySecurity we initially we needed to give the audience the first heavy dosage of #infotainment via #EnergyScore
Response & Impact 9865 IMPRESIONS 17075 POST VIEWS 430 LIKES
Certification 536 Sample Certificate Certificates Generated
EARTH HOUR The basic idea behind the #EarthHour campaign was to spread awareness about the significance of the day and to instigate participation
Pre earth hour During Earth Hour Post Earth hour FB appearance during the campaign
April Fool’s day campaign The idea was to cash on April fool’s day and propagate the idea of #EnergySecurity
Tremendous response Post reach Interaction
GAILVoice subscriptions 21.83% jump in the subscription during #EnergySecurity
SOCIAL CLOUD VENTURES INKED SUCCESS STORY OF GAIL ON VIRTUAL AS WELL AS PHYSICAL WORLD