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1st Quarter Results: Which Brands are Winning Football Tailgaters?

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winning brands 1st QTR During Football Tailgating TOP BEER brands – Of those (87%) serving beer at their tailgating party – 52 popular beer brands presented COORS LIGHT 50% Bud Light Miller Lite 38% 23% TOP liquor brands – Of those (47%) serving liquor at their tailgating party – 27 popular liquor brands presented jack daniels bacardi rum whiskey 50% 4-way tie 14% 38% TOP Soft drink brands – Of those (90%) serving soft drinks at their tailgating party – 28 popular soft drink brands presented Coca-Cola 70% Dr. Pepper 30% 2-way tie pepsi / sprite 19% TOP salty snack brands – Of those (97%) serving chips/salty snacks at their tailgating party – 15 popular chip/salty snack brands presented DORITOS 48% LAYS 45% TOSTITOS 45% TOP MEAT / MAIN DISHES – Of those (87%) serving meat/meat-based foods at their tailgating party – 16 meats/meat-based foods presented HAMBURGER 54% CHICKEN 38% HOT DOGS 38% TOP CONDIMENTS – Of those (90%) serving condiments/sauces at their tailgating party – 7 condiments/sauces presented KETCHUP 81% MUSTARD 81% 2-way tie MAYO / SALSA 37% TOP RETAILERS – Of those (93%) who purchased tailgating supplies from a store – 27 stores presented WALMART 48% KROGER 31% SAM’S CLUB 31% The 1st Quarter results above were obtained by surveying attendees of 30 different tailgating parties at 30 different game day venues across the country. Percentages demonstrate the proportion of tailgating parties serving the specified brand/product. Check the Field Agent blog throughout the college football season as we update results and, ultimately, determine which brands and products are winning tailgaters. SUBSCRIBE TO OUR BLOG @FieldAgentInc | marketing@fieldagent.net


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