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Halftime Results: Which Brands are Winning Football Tailgaters?

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winning brands HALF TIME During Football Tailgating TOP BEER brands – Of those (87%) serving beer at their tailgating party – 52 popular beer brands presented Bud Light 40% COORS LIGHT BUDWEISER 38% 19% TOP liquor brands – Of those (53%) serving liquor at their tailgating party – 27 popular liquor brands presented bacardi rum & malibu jack daniels whiskey 25% absolut vodka 18% 14% TOP Soft drink brands – Of those (85%) serving soft drinks at their tailgating party – 28 popular soft drink brands presented Coca-Cola 63% Dr. Pepper sprite 24% 26% TOP salty snack brands – Of those (94%) serving chips/salty snacks at their tailgating party – 15 popular chip/salty snack brands presented tostitos doritos 53% 45% lay’s 37% TOP MEAT / MAIN DISHES – Of those (93%) serving meat/meat-based foods at their tailgating party – 16 meats/meat-based foods presented Chicken 44% hamburger 34% HOT DOGS 26% TOP CONDIMENTS – Of those (89%) serving condiments/sauces at their tailgating party – 7 condiments/sauces presented KETCHUP 63% MUSTARD 58% barbecue sauce 40% TOP RETAILERS – Of those (98%) who purchased tailgating supplies from a store – 27 stores presented WALMART 42% KROGER 27% SAM’S CLUB 21% The Halftime results above were obtained by surveying attendees of 54 different tailgating parties at 54 different game day venues across the country. Percentages demonstrate the proportion of tailgating parties serving the specified brand/product. Check the Field Agent blog throughout the college football season as we update results and, ultimately, determine which brands and products are winning tailgaters. SUBSCRIBE TO OUR BLOG @FieldAgentInc | marketing@fieldagent.net


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