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The Uberization of Wine

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Uberization of Wine Brad Rosen, CEO of Drync


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Welcome to THE AGE OF NOW


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MOBILE HAS CHANGED US 87% 80% 60% smartphone never leaves their side check phone first when they wake Amazon ’14 holiday sales were mobile Adults ages 21-35 SOURCE: MARY MEEKER, KCPB INTERNET TRENDS REPORT 2015; TECHCRUNCH 12/26/14


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Mobile Commerce “We believe mobile spending will represent the fastest and most transformational shift in consumer spending seen in history.” - ondemandeconomy.org 30% of all e-commerce! $116B $97B $75B $57B $42B $25B $14B 2011 2012 2013 2014 2015 2016 2017 mComm growth in Billions Source: Source: eMarketer


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MAGIC the new standard


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A day of magic in my life… 5am 6am 7am 8am 9-11am all day 11:30am 12pm 1pm 2pm 8pm 10pm


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ME


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UBERization On-demand meets collaborative economy


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The forces have aligned.


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Technology 50% digital time on smartphones 80% smartphone time on apps High speed data Personalization Labor 37% US workers are 1099 essential to collaborative models Collaborative On-Demand $6.3 B invested Lean Operations cheap business resources quick and easy upstarts collaborative funding Expectations immediately accessible personalized valuable


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On-demand for Beverage Alcohol actionable sales and advertising opportunities


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What wine drinkers are doing now… Learning Saving Discovering Sharing Buying


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Curate winery details Tell your story Connect with customers Sampling programs Events Recommendations Consumer trends Reach new customers


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Survival of the most ADAPTABLE


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You make the move. It’s your move.


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THANK YOU Brad Rosen Founder/CEO @pbrosen brad@drync.com


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