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What We Can Expect From Autonomous Vehicles

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Hype Cycle 2015 Autonomous 
 Vehicles expectations time Peak of 
 Inflated 
 Expectations Source: Gartner 2015


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Hype Cycle 2015 Autonomous 
 Vehicles expectations time Peak of 
 Inflated 
 Expectations Source: Gartner 2015


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The road to „robots“ Driver less Fully autonomous Highly autonomous Partly autonomous Assistance systems Driver only since 1958
 „Cruise Control“ today 2020 2030 2040


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The road to „robots“ Driverless Fully autonomous Highly autonomous Partly autonomous Assistance systems Driver only since 1958
 „Cruise Control“ today 2020 2030 2040


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„Shelley“ 2009


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„Shelley“ - Pikes Peak 2010


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„James“ - Nevada 2012


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„Bobby“ - Hockenheim 2014


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„Jack“ - Las Vegas 2015


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„Robby“ - Sonoma 2015


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More safety >90% of all accidents are caused by human error.


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More efficiency Self-driving cars will use space and energy in a more efficient way.


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More flexibility Mobility grids of self-driving cars will reduce waiting times for taxis.


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More comfort Piloted driving will reduce the passengers stress level significantly.


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More fun Piloted driving feels like a rollercoaster ride.


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Today we spend 1hour per day operating a car


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Leisure & Relaxation: 
 45% Source: Audi Research


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Work: 
 30% Source: Audi Research


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Entertainment: 25% Source: Audi Research


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Source: Audi Research


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The extra hour Daily increase of media consumption by >10% work in progress


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Transportation is next on the disruptors list


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The extra hour Transportation is next on the disruptors list


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drive sleep


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drive sleep


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The extra hour Moreover: work in progress


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>95% of the day cars 
 remain unused


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The extra hour Our cars will do other things


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Piloted driving will become the heartbeat of our future economy


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The extra hour Piloted driving will become the heartbeat of our future economy


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PILOTED DRIVING


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MORE TIME PILOTED DRIVING USER BENEFIT


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MORE TIME MORE FUN PILOTED DRIVING USER BENEFIT


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MORE TIME MORE FUN PILOTED DRIVING MORE EFFICIENCY USER BENEFIT


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MORE TIME MORE FUN PILOTED DRIVING MORE EFFICIENCY MORE FLEXIBILITY USER BENEFIT


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MORE TIME MORE FUN PILOTED DRIVING MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY USER BENEFIT


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MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY USER BENEFIT


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MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY AFFECTED INDUSTRY USER BENEFIT


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TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY AFFECTED INDUSTRY USER BENEFIT


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RETAIL INDUSTRY TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY AFFECTED INDUSTRY USER BENEFIT


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RETAIL INDUSTRY TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY AFFECTED INDUSTRY USER BENEFIT TRAVEL INDUSTRY


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RETAIL INDUSTRY TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY TRAVEL INDUSTRY MORE EFFICIENCY MORE FLEXIBILITY PUBLIC SECTOR AFFECTED INDUSTRY USER BENEFIT


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RETAIL INDUSTRY TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT MORE FUN PILOTED DRIVING AUTOMOTIVE INDUSTRY MORE SAFETY TRAVEL INDUSTRY MORE EFFICIENCY MORE FLEXIBILITY FINANCE/ INSURANCE AFFECTED INDUSTRY USER BENEFIT PUBLIC SECTOR


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RETAIL INDUSTRY TRANSPORT/
 LOGISTICS MORE TIME MORE COMFORT PRODUCTION PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET MORE FUN MORE SAFETY TRAVEL INDUSTRY MORE EFFICIENCY MORE FLEXIBILITY FINANCE/ INSURANCE EXPECTED CHANGE AFFECTED INDUSTRY USER BENEFIT PUBLIC SECTOR


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REMOVER DELIVERY SERVICES TAXIS RETAIL INDUSTRY TRANSPORT/
 LOGISTICS RENTALS/
 MOBILITY MORE TIME MORE COMFORT PRODUCTION PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET MORE FUN MORE SAFETY TRAVEL INDUSTRY MORE EFFICIENCY MORE FLEXIBILITY FINANCE/ INSURANCE EXPECTED CHANGE AFFECTED INDUSTRY USER BENEFIT PUBLIC SECTOR


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REMOVER DELIVERY SERVICES TAXIS RETAIL INDUSTRY TRANSPORT/
 LOGISTICS RENTALS/
 MOBILITY MORE TIME MORE COMFORT PRODUCTION PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET MORE FUN MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY INSURANCES FINANCE/ INSURANCE EXPECTED CHANGE AFFECTED INDUSTRY USER BENEFIT TRAVEL INDUSTRY PUBLIC SECTOR NURSING HOMES FINANCING HEALTH


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REMOVER DELIVERY SERVICES TAXIS RETAIL INDUSTRY TRANSPORT/
 LOGISTICS RENTALS/
 MOBILITY MORE TIME MORE COMFORT PRODUCTION PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET MORE FUN MORE SAFETY MORE EFFICIENCY MORE FLEXIBILITY INSURANCES FINANCE/ INSURANCE EXPECTED CHANGE AFFECTED INDUSTRY USER BENEFIT TRAVEL INDUSTRY INFRASTRUCTURE PUBLIC SECTOR NURSING HOMES FINANCING HEALTH ENERGY SUPPLY PUBLIC TRANSPORT


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REMOVER MEDIA DELIVERY SERVICES TAXIS RETAIL INDUSTRY TRANSPORT/
 LOGISTICS RENTALS/
 MOBILITY MORE TIME MORE COMFORT PRODUCTION MORE FUN MORE SAFETY MORE EFFICIENCY FINANCE/ INSURANCE AFFECTED INDUSTRY USER BENEFIT HEALTH DOMESTIC FLIGHTS INFRASTRUCTURE PUBLIC SECTOR NURSING HOMES FINANCING BUSINESS HOTELS TRAVEL INDUSTRY MORE FLEXIBILITY INSURANCES EXPECTED CHANGE SHOPPING PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET REAL ESTATE ENERGY SUPPLY PUBLIC TRANSPORT


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– REMOVER DELIVERY SERVICES TAXIS RENTALS/
 MOBILITY MORE TIME MORE COMFORT PRODUCTION AFFECTED INDUSTRY USER BENEFIT TRAVEL INDUSTRY MORE FLEXIBILITY DOMESTIC FLIGHTS INFRASTRUCTURE PUBLIC SECTOR NURSING HOMES FINANCING BUSINESS HOTELS MORE EFFICIENCY FINANCE/ INSURANCE – EXPECTED CHANGE MORE FUN MORE SAFETY INSURANCES – SHOPPING PILOTED DRIVING AUTOMOTIVE INDUSTRY AFTERMARKET REAL ESTATE RETAIL INDUSTRY TRANSPORT/
 LOGISTICS – OPPORTUNITY AREAS MEDIA ENERGY SUPPLY PUBLIC TRANSPORT HEALTH – –


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How we will live


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@Nils_Wollny nils.wollny@audi.de


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