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Lamborghini Muhammad Iqbal UMT
Index Introduction Brief History Company Success ANSOFF Matrix STP SWOT Analysis Product mix Positioning Statement Marketing Strategy Unique selling point PLC Preceptual Map Latest News
Introduction Brand equity: €837 million ,2011 Parent company : Audi AG Head Quarters: Bolognese, Italy Revenue: US $97.5 million ,2012 Product category : Sports Cars & Super Cars
Brief History Ferruccio Lamborghini founded the company in 1963 when he was 47 years old. 1978: Lamborghini went bankrupt in 1978 and was sold to Chrysler 1998: Audi AG became the sole owner of the company..
Company Success 2001: Lamborghini made one of the great cars, the Murcielago 2003: Lamborghini made another great car, the Gallardo. 2011: The Aventador is made, and is very expensive
STP Segmenting:- Psychographic: The upper class of the society Targeting:- Differentiated: The rich & affluent from the urban Positioning :- Premium Super sports car for people who want superior performance
SWOT Analysis S-Known for superior handling &high speed i.e. performance W-Lamborghini allegedly under the scanner of environmentalists who feel fuel consumption is a lot O-To increase the global reach as currently it is present in very few regions T-Government policies against high fuel consuming super cars
Product Mix Width Fashion, Super Trofeo, Accessories, Lambo World, Luxury, Specials Depth:- Model Cars: AvendatorLP700-4, Gallardo LP570-4, Super Trofeo, CountachLP500,Urraco, MurcielagoRoadster,GT2
Positioning Statement Targeting elite class according to need of cars our brand is sports&super cars that’s why Lamborghini recognizable in its design as a unique and unmistakable work of art.
Unique Selling Point Superior Handling & performance Four wheels power cars
Product Life Cycle
Latest News MILAN — Lamborghini chief executive officer Stephan Winkelmann says the automaker will decide in coming months whether to join other luxury brands and expand into all-terrain sports utility vehicles. The National Highway Traffic Safety Administration has issued a bulletin over a recall for up to 144 examples of the 2012 Lamborghini Aventador here in the States. The affected models, built from July 15, 2011 to April 20, 2012 have headlights that apparently don't conform to US federal motor vehicle safety standards. The lamps can be aimed horizontally ...
Latest News Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right ...