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How to Fund Your Documentary Like a Startup

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FINANCING YOUR INTERACTIVE DOUCMENTARY OR : HOW TO THINK LIKE A STARTUP


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AGENDA 1. Hello 2. Investor funding 3. Crowd funding 4. A business model


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HELLO


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2004: MAGNUM IN MOTION


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2004: MAGNUM IN MOTION


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2009: STORYPLANET


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2009: STORYPLANET


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2012: BLIND SPOT INTERFACES THAT MAKE US THINK… …INSTEAD OF CREATE


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2012: BLIND SPOT INTERFACES THAT SPEAK TO OUR BRAINS…INSTEAD OF OUR HEARTS


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2012: BLIND SPOT SQUEEZING OLD PARADIGMS ONTO NEW DEVICES AND PLATFORMS


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BLINDSPOT DEMO


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INVESTOR FUNDING


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AN INVESTOR IS NOT JUST AN INVESTOR BUSINESS ANGELS VENTURE FUNDS INCUBATORS


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THE BUSINESS ANGEL •INDIVIDUALS •MOSTLY IN THE US •INVEST IN PEOPLE •EARLY STAGE INVESTMENT •FOCUSED ON FUTURE •CHECK: ANGELLIST.COM


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THE INCUBATOR • IF YOU ARE A INEXPERIENCED • A GATEWAY TO INVESTORS • EXPENSIVE MONEY • USUALLY RELOCATION • EARLY STAGE INVESTMENT • CHECK: MATTER, Y-COMBINATOR, DISNEY ACCELERATOR


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THE VENTURE FUND • BIGGER MONEY, BIGGER DEAL • INVESTS IN SCALABILITY • EXTREMELY FOCUSED ON NUMBERS • LATER STAGE INVESTMENTS


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BUILDING A PITCH DECK 1. ELEVATOR PITCH 2. THE PROBLEM 3. THE SOLUTION 4. MARKET SIZE 5. BUSINESS MODEL 6. PROPRIETARY TECH 7. COMPETITION 8. MARKETING PLAN 9. TEAM 10. MONEY


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PROTOTYPES •HYPOTHESISE AND TEST •BOOK: LEAN STARTUP •TOOLS: KEYNOTE, HYPE


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METRICS • ACQUISITION: USERS COME FROM WHERE? • ACTIVATION: GETTING USERS STARTED • RETENTION: GETTING USERS TO COME BACK • REFERRAL: GETTING USERS TO SPRED THE WORD • REVENUE: GETTING USES TO SPEND MONEY


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DAVE MCCLURE: STARTUP METRICS FOR PIRATES


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CROWD FUNDING


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• • • • • • • CONSTANT ENGAGEMENT SHOW A HUMAN FACE GET VIRALITY GET PRESS HELPS IF YOUR FAMOUS REMEMBER METRICS REMEMBER LAUNCH EARLY


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FACILITATING - MADEON


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TRIBE LEADER - GOTYE


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YOUR FRIEND: LARRY TOWELL


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DIARY: OH LAND


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ANOTHER WAY: BE A BIG FISH IN A SMALL POND


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SPECIALISED CROWD FUNDING SEED & SPARK SLATED


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LOCAL CROWN FUNDING FUNDED BY ME CROWDFUNDING.NL


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A BUSINESS MODEL


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• • • • • • • PAY FOR PRODUCT IN-APP PURCHASE FREEMIUM SUBSCRIPTION DERIVATIVE PRODUCTS ADVERTISING A MIX OF ONE OR MORE


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VIA PAN AM: KADIR VAN LOHUIZEN


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EVERYDAY AFRICA: PETER DICAMPO


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PAPER


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THANK YOU! B@BLINDSPOTAPP.COM @MYRTHU


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