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Mapping Your Pinterest Strategy

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HOW TO MAP YOUR PINTEREST STRATEGY #viraltagwebinar


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MAKE IT VISUAL better engagement stronger connections 94% 2


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WHAT IS YOUR BUSINESS OBJECTIVE? CUSTOMER ACQUISITION? RETENTION? BRAND GROWTH?


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CHOOSE METRICS Goal Metric Acquisition clicks + traffic Brand shares + likes Retention followers


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WHO IS YOUR TARGET AUDIENCE? What are their interests? What trends do they engage in? Who do they follow? How do they spend free time? Who are their friends? What are their goals?


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Pinterest Pro Anna 6 anna@pinterestpro.com


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Pinterest Categories 7 anna@pinterestpro.com


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Travel 8 anna@pinterestpro.com


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Beach Travel 9 anna@pinterestpro.com


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Family Travel 10 anna@pinterestpro.com


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Outdoors category 11 anna@pinterestpro.com


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Categories – Housing Industry 12 anna@pinterestpro.com


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Home Decor 13 anna@pinterestpro.com


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English Country Décor 14 anna@pinterestpro.com


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Architecture Category 15 anna@pinterestpro.com


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Remodels and restorations 16 anna@pinterestpro.com


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The Map 17 anna@pinterestpro.com


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CONSISTENCY IS KEY schedule pins & posts bulk uploads connect multiple accounts manage success


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Q&A #viraltagwebinar 19


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