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Definition: the art or practice of taking photographs of models wearing clothes or clothing accessories, especially for fashion magazines
Magazine Photography Two Types: Editorial and Advertorial
Free Rein An editorial is a photographic story about clothing or beauty that is styled and shot in a way that expresses the opinion and attitudes of the fashion and beauty editor of the magazine.
Specific Promotion Advertorial photography is the magazine promotion of a specific fashion product paid for by the advertiser, and made to look like an editorial through the combined creativity of the magazine and photographer.
Advertising Photography Advertises specific items to consumers.
Catalog Photography Known as: The bread and butter Aka The Big Books 100-1000 pages
Bespoke Showcases Brochures differ from catalogs in two ways: they are more specific with regard to product ranges, and they are more concise, typically from four to forty pages.
Point of Sale: Posters When stores have photographs of their lines hanging in their windows and displayed inside the store, it is known as point of sale.
Image Boosting Public relations, or PR, is the practice of establishing, maintaining, or improving a favorable relationship between an institution, or person, and the public.
International Print High Flyer Designer labels are considered prestige production and will appear internationally. Photographers have to push the fantasy buttons of the public.
On The Street Billboards, Buses, and Cabs
Assignment Today you will play the role of the editor and create a Free Rein editorial piece. Make a collage featuring your favorite clothes and accessories. It can be high fashion, evening wear, prom, casual wear, etc. Save all Images in a folder. Do not leave them on the desktop. You May use Microsoft Word. Include a Fancy Title. Save as: lastname_fashioncollage Drop Box or Email it to me.