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WHAT YOU NEED TO KNOW ABOUT &

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WHAT YOU NEED TO KNOW ABOUT & Nick McCullough & Allison McCullough design-bloggers-conference.com/garden-bloggers-conference.com 1


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WHY ARE WE TALKING ABOUT PINTEREST & INSTAGRAM?


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3.4 MILLION FOLLOWERS


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Our BACKGROUND


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Nick McCullough LANDSCAPE DESIGNER, APLD OWNER, McCullough’s Landscape & Nursery B.S. Horticulture, The Ohio State University NICKGARDENGUY NICKMCCLAND


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Allison McCullough MARKETING, McCullough’s Landscape & Nursery B.S. Finance, Indiana University ALROHRS ALROHRS


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DIGITAL AGENCY EXPERIENCE


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PINTEREST HISTORY


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“I NEVER READ. I JUST LOOK AT PICTURES.” - ANDY WARHOL


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Jan. 2010 Nov 2011


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Spring 2012 Jan. 2013


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Spring 2014 Jan 2015


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80 USERS ARE WOMEN %


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53 USERS between 35-55 yrs. %


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PINTEREST STRATEGY


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In their life.” Project or interest Where people can go To get ideas for any “Pinterest is a place - Ben silbermann


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WE USE PINTEREST THE REASONS WHY


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INSPIRATION


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COMMUNICATE TO CLIENTS


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COMMUNICATE TO CLIENTS


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BLOG CONTENT


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NETWORKING


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SOURCING NEW PRODUCTS


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PROMOTE OUR WORK


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For PINTEREST best Practices


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“The details are Not The details. They make the Design.” - Charles eames


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GETTING THE BASICS RIGHT


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SET UP YOUR BOARDS


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GETTING THE BASICS RIGHT


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REVIEW SETTINGS


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REVIEW SETTINGS


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2 To for METHODS pinning


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& PIN CREATION RE-PINNING


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Strategy re-Pinning


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FREQUENCY


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PROVIDE EXPERTISE


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PROVIDE EXPERTISE


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SEARCH


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SEARCH


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SEARCH


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ENGAGE - NETWORKING


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Strategy Pin creation


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“Design is the Silent ambassador Of Your brand.” - Paul rand


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PIN YOUR CONTENT


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MAKE IT EASY


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PIN DESCRIPTION IS KING


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won’t do What we


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SELL OR BUY FOLLOWERS


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AFFLIATE PROGRAMS


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JOIN PINTERST BUSINESS (FOR NOW)


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JOIN GROUP BOARDS


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Followers get you? What does 3.4 Million


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“Like from the Internet?” - Phillip Morici


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DESIGN PROJECTS


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PARTNERSHIPS & OPPOURTUNITIES


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INSTUSTRY AUTHORITY


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INFLUNCE BLOG CONTENT


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INFLUNCE BLOG CONTENT


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DRIVE SITE TRAFFIC SEARCH DIRECT


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INSTAGRAM STRATEGY


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GETTING THE BASICS RIGHT


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FREQUENCY


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INSTAGRAM TO PROMOTE BUSINESS Professional PERSONAL


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PROVIDE EXPERTISE


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#HASTAG IT #boxwood #landscapedesign #landscapedesigner #gardendesigner #gardendesign #oh #ohio #blacklick #gardening #columbus #newalbany #Garden #tuin #jardin #garten #tradgard #hage #? #? #verbena #hydrangea #hornbeam #carpinus #pool #lawnpool #lawnandpool #planters #planterdesign #nickgardenguy #thinkingoutsidetheboxwood #moderngardendesign #perennials


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kEY TAKEAWAYS


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design-bloggers-conference.com/garden-bloggers-conference.com 82 1 Blog, Pinterest, Publish to Instagram…


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design-bloggers-conference.com/garden-bloggers-conference.com 83 2 To your Be True brand


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design-bloggers-conference.com/garden-bloggers-conference.com 84 3 And Don’t Pin it FORGET it


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design-bloggers-conference.com/garden-bloggers-conference.com 85 4 Media that is Embrace new right for you


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design-bloggers-conference.com/garden-bloggers-conference.com 86 QUESTIONS? THANK YOU!


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